Not just software companies are throwing their hats into the ring of generative AI competition.
On Monday, PC manufacturer Dell announced a collaboration with Nvidia to roll out new generative AI solutions, designed to help customers quickly and securely build generative AI models on-site.
Dell's new generative AI solution expands the company's Project Helix initiative, which was initially launched in May. The project involves a deep integration with Nvidia, spanning IT infrastructure, PCs, and professional services. The full-stack generative AI utilizes a Large Language Model (LLM), catering to the needs of organizations at any stage of generative AI development.
Dell is all-in for generative AI, with new solutions allowing customers to access large language models and create generative AI projects. Dell plans to offer new hardware settings, hosted service platforms, and computers to run the generative AI projects created by customers at a faster pace.
Dell, famous for launching laptops and monitors, also produces server racks and other enterprise hardware. Although the AI race tends to be more of a competition among LLM developers like Meta, OpenAI, and Google, a wave of tech companies is exploring how to capitalize on this technology.
Today, from hardware suppliers to cloud providers, each company believes they need to offer AI services to keep pace with the clients' desires to add more AI functionalities to their businesses.
Varun Chhabra, Senior Vice President of Dell's Infrastructure Solutions Group (ISG), stated in a press conference that a recent Dell survey of global decision-makers revealed 91% of respondents are already using generative AI in some manner in their lives. Meanwhile, 71% claimed they're using it for work purposes.
Chhabra noted a clear sense of urgency among organizations of various sizes, industries, and regions to adopt and apply generative AI to empower their businesses.
Dell is following the footsteps of companies like Amazon, providing hosted service platforms and faster infrastructure hardware for companies willing to dabble in AI. Even consulting firms such as Accenture are targeting the provision of generative AI services to their clients.
On the infrastructure front, Dell is collaborating with Nvidia to combine Nvidia's Tensor Core GPU with Dell's enterprise AI software and data storage, enabling companies to run AI models faster. Dell will release new computers with built-in AI capabilities, which are reported to be compact, energy-efficient PCs.
Dell also announced Dell Professional Services, a hosted service platform designed to help users begin experimenting with generative AI models and tackle issues once they're integrated into business operations.
Chhabra emphasized that, with Dell's generative AI validation design focused on inference in collaboration with Nvidia, customers can start from a pre-built foundation, saving time and money from trying, testing different infrastructures, and figuring out which configurations they need. This effectively shortens their time to market.
