The stock price of YG Entertainment (YG) dances to the news related to BLACKPINK's Lisa. After experiencing a sharp decline due to rumors reported in securities news outlets, YG's stock experienced a sudden surge, all thanks to a single press release about Lisa.
On September 1h, YG's stock price soared by 4.49% during trading hours. The press release that caused this spike did indeed feature Lisa, who has been the center of attention regarding her contract renewal, as the subject. However, the content was merely about the often-reported "YouTube view count." Specifically, the release highlighted that Lisa's solo track "Money" Exclusive Performance Video, released in September 2021, had surpassed 900 million views on YouTube in just two years.
The reason this "view count" data, a routine promotional strategy by YG for its artists, garnered more attention than usual is believed to be due to the timing and the subject: Lisa of BLACKPINK, who is currently at a crossroads regarding her contract renewal. Lisa's exclusive contract with YG ended on August 8th.
An insider from the K-pop industry interpreted, "It seems YG might be trying to send a 'normal signal' to the market, reflecting the current situation, especially to BLACKPINK and Lisa's individual fandom."
The insider added, "Whenever related musicians set significant records on platforms like YouTube, YG has consistently highlighted this through press releases. If they had overlooked the news of reaching 900 million views, it might have added unnecessary speculation to the ongoing contract renewal discussions between Lisa and YG. It seems like a typical promotional activity."
Meanwhile, on September 16 and 17, Lisa, along with BLACKPINK members Jennie, Jisoo, and Rosé, wrapped up their massive year-long world tour "BORN PINK" at the Gocheok Sky Dome in Seoul.
