BLACKPINK's Jennie (JENNIE, real name: Kim Jennie), a member of the leading K-pop girl group and a solo artist, has established her own label.
According to the K-pop industry on December 23, Jennie set up her label, 'ODD ATELIER,' last month.
Odd Atelier is introduced on its website as a label founded by Jennie. It's described as a space aiming to create something new and receive attention in unexpected ways. The website has been down due to a surge in visitors.
BLACKPINK's Jennie has seemingly founded her own label, 'ODDATELIER'. pic.twitter.com/PHhCvXHyPH — About Music (@AboutMusicYT) December 23, 2023
Along with Jennie, other BLACKPINK members recently signed an exclusive contract with YG Entertainment for 'group activities.' Consequently, under YG's support, BLACKPINK will release new albums and embark on another massive world tour. However, individual activities are expected to be conducted through their respective labels.
Previously, Jennie released her first solo track 'SOLO' in November 2018. In October, she released a special single 'You & Me.' She is recognized as one of the hottest celebrities in the fashion industry, stepping out as a model for luxury brand CHANEL.
Additionally, 'One Of The Girls,' an OST for the HBO series 'The Idol,' sung together with Canadian star singer-songwriter The Weeknd and American actress and singer Lily-Rose Melody Depp, ranked 62nd in the latest UK Official Singles Top 100 chart (22nd-28th) this week, staying on the chart for five weeks. In celebration of Christmas, she has also announced the release of a carol cover song on the 24th.
