BLACKPINK's Jisoo is reportedly gearing up to embark on a solo journey under the guidance of her older brother's company, Biomom. This transition marks a significant shift for the K-pop star, as she steps away from YG Entertainment, the powerhouse that propelled BLACKPINK to international fame.
As per an exclusive report from the Korean media outlet X-Sports News, Jisoo is set to nestle her burgeoning solo career under Biomom, an entity primarily known for its focus on infant and toddler health and functional food. Founded in 2015, Biomom is now looking to broaden its horizons into the entertainment sphere, with Jisoo poised to be a prominent figure under its new venture, 'BLISSOO.'
Despite Biomom's initial reticence, stating, "It is ambiguous to define our relationship with Blissoo. We don't even know the CEO's family relationship," the move indicates a strategic pivot towards embracing the dynamism of the entertainment industry. The job postings for 'BLISSOO' signal an ambitious expansion, aiming to attract a team well-versed in artist security and video content management, hinting at Jisoo's continued prominence in the public eye.
Blissoo posted with #JISOO picture under Biomom Co., Ldt
"A meeting between an artist and a startup that cannot be easily experienced at any other company. We are rapidly expanding our entertainment business both domestically and internationally so that the artist can grow and… pic.twitter.com/sviqn1ljG3 — FOREVER KIM JISOO (@ForeverKimJisoo) January 2, 2024
This development comes on the heels of BLACKPINK's announcement in December 2023 about renewing their group contracts with YG Entertainment, while leaving their solo activity contracts still up for negotiation. Jisoo's decision to potentially align with a family-run venture underscores a personal strategy that diverges from her bandmates, each charting their unique paths.
Jennie, for instance, unveiled her venture, ODD ATELIER (OA), co-managed by her mother, indicating a personalized approach to her career. Meanwhile, Rosé and Lisa's future solo endeavors remain under wraps, fueling anticipation among fans.
As BLACKPINK members navigate these new waters, YG Entertainment has committed to unwavering support for their group activities, including an album release and world tour in 2024. However, the members' individual directions could significantly reshape YG's standing in the K-pop industry, especially since the group has been a linchpin in the company's success. The immediate fallout was evident in the dip in YG's stock price post-announcement, reflecting investor concerns over the potential revenue impact.
As the landscape of K-pop continues to evolve, Jisoo's move is more than just a career shift; it's a statement of intent, a declaration of autonomy, and perhaps a glimpse into the future of how K-pop idols navigate their careers amidst the ever-changing tides of the music industry.
