God-fearing supporters are accusing Kanye West, a recovering porn addict, of selling his soul to the devil after he announced plans to open his own adult entertainment studio, a new report claimed.

Less than two years ago, Kanye, the ex-husband of “Keeping Up With The Kardashians” star and social media maven Kim Kardashian, lamented how X-rated indulgences had "destroyed" his family.

"When grown men look at porn, they are watching someone's daughter relive trauma for money,” the bipolar rapper, 46, also claimed.

However, sources say the Yeezy fashion magnate, who has been joyfully parading around wife Bianca Censori in virtually naked outfits, is planning to launch a skin care business as early as this summer.

However, the revelation does not sit well with Bible-thumpers, and Kanye shut down his social media accounts following a large public protest over his proposed endeavor.

Critics referred to the hitmaker's previous spiritual attempts, such as his Sunday Service revivals and Jesus Is King album, as per Globe Magazine.

In October 2019, Kanye even stated that he had been attempting to serve "multiple" deities — the "god of ego, god of money, god of pride, and god of fame" — before professing his newfound "love" for Christianity.

“I thought you gave your life to Christ, what happened, man?” one fan said after the porn pronouncement. “You sold your soul to the Devil!” another follower of Kanye shared.

Business Times has reached out to Kanye West for comments.

Meanwhile, Milo Yiannopoulos, Kanye West's spokesperson, opposed to his latest X-rated effort, and a large fan backlash apparently pushed the Chicago rapper reconsider the concept.

"I cannot be complicit in the production or dissemination of pornographic films and literature, for moral and religious reasons. But also because such material and the kind of people invariably involved in its production represent an imminent danger to my life as a recovering addict and an unacceptable risk to my spiritual and physical health as a former homosexual,” Milo reportedly stated.

This pushback may not be the only reason for Kanye's purported rethinking of the audacious proposal. However, a strong public reaction to his statement may have prompted him to apparently abandon the enterprise, as posts about it were removed from his social media accounts.

PR expert Ryan McCormick also gave his two cents about Kanye’s alleged plan to build an adult entertainment studio.

"From a PR perspective, I think this is a very bad idea for Kanye and his brand. The backlash has already started among some long-time fans who are urging him to abandon this idea,” he told The Mirror.

"Kanye could see them and other customers immediately sever their relationship because they aren't fond of pornography. Getting into skin films will make it increasingly difficult for Kanye to appeal to the widest audience possible,” Ryan went on.