A viral allegation circulating on social media has added a volatile new layer to the already fraught public fallout surrounding Sean "Diddy" Combs, with online commentators claiming the music mogul "planned to put out a hit" on rapper Curtis "50 Cent" Jackson following the release of the Netflix documentary Sean Combs: The Reckoning. The claim, which has not been verified by law enforcement or any mainstream outlet, spread rapidly amid Combs' recent criminal conviction and the long-standing animosity between the two men.

The rumour's reach underscores the heightened scrutiny facing Combs, who is serving a 50-month sentence after being found guilty on two counts of transportation to engage in prostitution, and acquitted of more serious racketeering and sex-trafficking charges. While the allegation remains unsubstantiated, the climate around the disgraced producer has made the conversation difficult to dismiss for observers following the case.

Combs' attorneys have condemned the Netflix series, accusing the production of being a "shameful hit piece" and arguing that Jackson used the documentary to pursue a "personal vendetta." The criticism intensified after the documentary included private footage of Combs speaking with his legal team days before his September 2024 arrest. His representatives issued a cease-and-desist letter insisting the videos were "stolen," while Netflix and director Alexandria Stapleton have maintained they were "legally obtained."

Jackson, who served as an executive producer, stoked tensions further by saying he "would doubt" Combs knew the clips were part of the final edit. That public jab added fuel to a feud that has spanned years, during which Jackson has repeatedly mocked Combs, including stating on social media that he avoided Combs' well-known parties due to an "uncomfortable energy."

The atmosphere grew stranger still when Jackson claimed he received an unexpected bouquet of flowers shortly after the documentary premiered. He framed the gesture as a veiled threat, writing: "A warning, I'm 90s grimy. ... you don't warn me. LOL." Combs' team dismissed the delivery entirely, saying "someone played a joke in poor taste." Still, the exchange reinforced the perception of rising hostility between the two men at a time of immense legal pressure on Combs.

The documentary itself marked a turning point by presenting decades of allegations against Combs and giving unprecedented visibility to accounts from former associates and accusers. Its wide circulation, alongside more than 10 existing civil lawsuits alleging abuse and misconduct, has compounded the reputational collapse facing the once-powerful executive.