Through a series of Instagram posts, Taylor Swift has hinted what is coming for everyone, especially for her fans. And on April 26, her most-awaited revelation, yet, was finally revealed when she released her latest single, ME!.
Although most of the fans thought that a new album will be dropped on that very day, the release of ME! was and is still a massive success. This leadoff single for her next album broke several Vevo records as per Variety.
As it happens, ME! is now named as the fastest music video to reach 100 million views. With a total of 126 million views, Taylor Swift's latest single was able to achieve the massive and impressive number in just 79 hours. And it is very likely that the views for ME! will still dramatically increase in the next few days.
Before the release of ME!, Ariana Grande held this Vevo record. With her latest thank u, next music video, the artist was able to reach a 50-million-view mark in just 24 hours.
But now, it seems that Taylor Swift was able to get back to her throne and finally beating Ariana Grande's records. It is worth noting that before thank u, next, Taylor's Look What You Made Me Do was the one holding the said Vevo record. And it's pretty impressive that she was able to recapture this account.
Aside from the fastest music video to reach 100 million views, ME! is also named as the most viewed video in just 24 hours. So, it is no doubt that Taylor Swift's charm when it comes to her music is still well-loved by many.
According to Vevo, Taylor Swift has become very consistent with her ability to break various Vevo records. And being consistent, she continues to produce incredible and striking music videos, Vevo's senior vice president for content, programming, and marketing, JP Evangelista shared with Variety. He went on to further share that along with Taylor Swift, her co-director, Meyers, has become one of today's greatest music video creators.
The aesthetics for ME! is revealed to be the same aesthetics that Taylor is using for her next album. And this is only fitting since she explained that ME! is the actual leadoff single to her upcoming album.
Although there are no confirmations yet as to when the new album will arrive, the ME! artist continues to reveal that the fans could get all of the details by paying attention to the music video of her latest single. As it appears, she incorporated several clues and hints in her record-breaking audio-visual work for her upcoming album and second single. And so far, the number of theories and speculations continue to grow.
