The vastness of the internet is home to the never-ending changes to its digital landscape. Each day, there seems to always be a new way to market your business and attract people to your website. For newcomers, what's new is deemed more effective. But for veterans in the field, they know for a fact that it all boils down to the basics -- methods that actually work.
At the end of the day, it's all about building relationships with customers and keeping them from competitors. This is not easy since you're dealing with industry competitors that can steal your customer base.
Regardless of the type of company you have, there are some basic tweaks every small business website should have.
Don't make them wait
You've got about three seconds to tell customers what's up once your website is pulled up. Take longer than that, and your customer will likely leave. Make sure your message is relayed as quickly as possible -- your customers are busy and want solutions fast.
Be clear
You won't benefit from a very busy website. Customers want information, but not a ton of them, and certainly not all at once.
It's easy to fall in love with flashy designs and shiny whatnots, but those are all a distraction. In this case, remember that less is more and that small changes can make all the difference.
Consider what your site looks like on mobile devices as well. These days, more people are using their phones to visit sites, according to BroadbandSearch report,-- do not overlook this fact.
Check how your own website looks from your device and put yourself in the shoes of your visitors. You'd want it to be user-friendly, and so do your customers.
Make them do it
Do what exactly? Your goal.
A website needs to have a goal, and your customers need to take the step that takes them to it. It could be buying a product, booking an appointment, or signing up for your email. Your website needs to be able to guide people toward that goal.
Regardless of your niche, remember that you're really in the business of providing solutions to problems. Keep in mind that people should associate you with the niche you're in despite the many choices -- you should be the authority in the sea of aggressive competitors.
Focus on your goal, but don't forget to serve your customers. Do that, and people will keep coming back for more.
