Kim Kardashian joined other celebrities and some of the world's biggest brands in the campaign to stop the hate and the spread of fake news on social media platforms. The reality star froze her Facebook and Instagram accounts for one day as a sign of support to the #StopHateForProfit campaign.
Kardashian expressed on Twitter how much she loves to connect with her followers on her social media pages. However, Kim stressed she can't stay silent while many are using these platforms to spread hate, propaganda, and misinformation, which she said were created by groups to create division among Americans.
Kim won't be using her Facebook and Instagram accounts for 24 hours on Wednesday. The Skims founder also changed her Twitter bio to include a link to Stop Hate For Profit website.
Kim Kardashian's action is expected to have a huge impact on the campaign considering her number of followers on both platforms. The Keeping Up With The Kardashians star currently has 30.5 million followers on Facebook and 118 million followers on IG.
Kanye West's wife often gets paid to promote products or brands on her accounts. Kim previously said she's been offered as much as $1 million for a single social media endorsement or post.
Meanwhile, according to the Stop Hate For Profit coalition, they have two main goals for the campaign. It is to raise awareness about Facebook's harmful impact on society and demand the social media giant to enact critical changes before the U.S. election in November. The coalition is spearheaded by nine civil rights organizations, including the Anti-Defamation League and the National Association for the Advancement of Colored People (NAACP).
Aside from Kim Kardashian, other celebrities who have also pledged support to the cause were Leonardo DiCaprio, Mark Ruffalo, Katy Perry, Jennifer Lawrence, Sacha Baron Cohen, and more. Reports have it that more than 1,200 companies also joined the social media freeze including brands such as Ford, Adidas, Unilever, Verizon, Puma, Levi's, Reebok, Best Buy, and Pfizer.
The latest move of the #StopHateForProfit came just weeks after two people were fatally shot during protests in Kenosha, Wisconsin, over the police shooting of Jacob Blake. A 17-year-old teen, Kyle Rittenhouse, was charged in the shooting.
Facebook, which also owns Instagram and WhatsApp, received heavy backlash for its slow response on taking down a militia group's page that allegedly called for armed civilians to enter Kenosha amid the protests in the county. The social media giant took the page down after the shooting. Its CEO, Mark Zuckerberg, admitted that they made a mistake in not removing the page earlier.