BTS Jimin once again proved his marketing power when he sold out $91 pajamas at record speed.
According to a report by All Kpop, the pajamas were part of the BE merchandise being sold by BTS on the WeVerse Shop in time with the release of their latest album.
The pajamas were embroidered with Jimin's handwriting and were considered a high-end product because of its price. However, the item sold out in a matter of 10 minutes.
The actual price of the item was $91.39 USD (roughly 101,629 South Korean won). It was almost double the price of the other items sold as part of the limited edition BE merch that was also available on the site.
For the set of merchandise made available for BE, Big Hit Entertainment personalized the items by including prints and embroideries of the members' handwriting.
Also available as part of BTS' merchandise was a long-sleeved shirt with RM's handwriting and Jin's umbrella with his handwriting on both sides. Suga's handwriting was featured in a lyric keyring while J-Hope featured his drawings on a Pin Badge Set inspired by "Dis-ease."
V's handwriting was used for a candle to denote the mood for his song "Blue and Grey" while maknae Jungkook's handwriting was made the highlight of a muffler that costs $33.67 USD. The merchandise was all inspired by tracks from BE.
Meanwhile, Jimin held on to the top spot of the Korean Business Research Institute's November brand reputation rankings for individual idols, Soompi reported.
The BTS member retained his position for the 25th consecutive month, proving the fans' continued support and interest.
The analysis which focused on data from consumer participation, media coverage, community awareness, and interaction of 1,453 idols from October 21 to November 21, showed that Jimin remained strong with a brand reputation index of 9,463,655.
Jimin ranked high for the keywords "military service", "BE" and "ARMY". Related terms attributed to the BTS member were "confident", "charming", and "be together."
Jimin also has a positivity rate of 81.06 percent.
Meanwhile, Kang Daniel took second place with a brand reputation ranking of 7,491,445. MAMAMOO's Hwasa, who also participated in the project group Refund Expedition, came in at third place with 6,421,285.
Jimin's fellow BTS members Jungkook and V took fourth and fifth places. Other names who made it to the Top 10 include HOTSHOT's Ha Sung Woon, EXO's Baekhyun, BTS's Jin, Ong Seong Wu, and Girls' Generation's Taeyeon.
