More than two weeks have passed since BLACKPINK had their highly-anticipated virtual concert, The Show. Following the success of the whole production, the four-member K-pop group is seemingly reaching new heights in their career.
As a group, they recently signed a "comprehensive multimedia deal" with Pepsi earlier this month. They will subsequently feature in the brand's "Go All In For What You Love" campaign throughout Asia-Pacific, according to Khmer Times.
The campaign, reportedly, aims to push the next generation "beyond the limits." This, also, allows the soft drink label to give their audience, especially BLINKS, a "thrilling experience" with the K-pop stars.
The publication said that the deal includes several projects in Cambodia. Primarily, BLACKPINK and Pepsi will launch a new video on various platforms.
The brand will, also, release limited edition products in March. The line will encompass a BLACKPINK edition of the classic Pepsi blue cans.
Throughout the contract, a marketing campaign will become apparent to "raise brand awareness" with the use of different media channels. Fans and consumers may enjoy this part of the deal as there will be giveaways, as well, including limited-edition boxes of the soft drink brand.
The all-female K-pop groups' new dealings with Pepsi is just one of their latest movements following The Show. Hypebeast reported that Lotte Chilsung recently released one of the members' first ad materials for their newly rebranded soju products.
On Tuesday, a set of photos went public through Instagram, featuring BLACKPINK's vocal Jennie Kim. Aside from the K-pop star, the materials, also, highlighted the product's new and updated bottle design.
The same publication, later on, noted that the new versions of the soju line now have much lower alcohol content in comparison to its previous releases. "For the first time ever," Lotte Chilsung went for 16.5 from 16.9 percent for their Chum-Churum Soju.
As for BLACKPINK's movements in the music industry, Forbes said that the group has made "notable gains on at least three Billboard charts." This appears to be the materialization of The Show's success last January 31.
The publication explained that many fans and viewers from the virtual concert "rushed to stream and buy" the K-pop stars' latest album, The Album. This, then, caused their new set to jump up the charts.
In the Billboard 200 chart, The Album moved up from its 148th place to its newest 59th standing. The album, reportedly, had an "incredible 89 spots" movement in just "one enormous leap" due to the success of their virtual performance.
