Apple has once again pushed the boundaries of wearable technology with the introduction of the Apple Watch Series 10, marking a significant milestone for the device as it celebrates its 10th anniversary. Announced at Apple's annual event in Cupertino, California, the Series 10 is poised to redefine user experience with its slimmer design, larger display, and groundbreaking health features, including the much-anticipated sleep apnea detection function.
Starting at $399 and available from September 20, the Apple Watch Series 10 represents the most substantial upgrade to the Apple Watch lineup in years. One of the standout changes is the increase in display size: the 41-millimeter model now boasts a 45 mm screen, while the previous 45-mm model has been expanded to 49 mm. This enhancement, combined with a 30% increase in screen area compared to the Apple Watch Series 6, offers users a more immersive experience, whether they are reading messages, checking emails, or entering passcodes.
The design of the Series 10 also sees notable improvements. The watch features a more streamlined appearance with rounded corners and a polished aluminum finish, available in new color options including black, rose gold, and silver. Apple has introduced a titanium finish that is 20% lighter than its stainless steel predecessor, further emphasizing the watch's sleek profile. At just 9.7 millimeters thick, the Series 10 is Apple's thinnest smartwatch to date, nearly 10% slimmer than the Series 9.
In addition to its aesthetic upgrades, the Series 10 includes a new wide-angle OLED display, which is designed to be 40% brighter when viewed at an angle, enhancing readability in various lighting conditions. Despite its larger and brighter display, the watch maintains impressive battery efficiency, capable of charging to 80% in just 30 minutes-a feature that is particularly useful for users who rely on the watch for all-day wear and overnight sleep tracking.
Apple has not neglected the health tracking capabilities that have become a hallmark of the Apple Watch. The Series 10 introduces a new sleep apnea detection feature, which utilizes machine learning and clinic-grade sleep apnea tests to monitor users' breathing patterns overnight. The watch analyzes breathing disturbances every 30 days and notifies users if consistent signs of moderate to severe sleep apnea are detected. Apple expects to receive FDA clearance for this feature soon, making it a valuable tool for those concerned about sleep health. This feature will also be available on the Apple Watch Series 9 and the Apple Watch Ultra 2.
Speaking of the Apple Watch Ultra 2, the model, priced at $799, also received updates, including a new satin black finish. While the Ultra 2 doesn't see many physical changes, Apple continues to position it as the ultimate sports watch, ideal for activities like running, biking, swimming, and even diving, thanks to its new depth detection function and water temperature sensor.
The introduction of the Apple Watch Series 10 comes at a time when the competition in the wearable technology market is fiercer than ever. Apple remains the top wearable device maker globally, according to the International Data Corporation, but faces growing competition from rivals like Samsung, which introduced sleep apnea detection on its smartwatches earlier this year. Nevertheless, the Series 10's combination of enhanced design, advanced health tracking, and improved functionality reaffirms Apple's dominance in the space.
Since its debut in 2014, the Apple Watch has evolved from a niche accessory into a major product category for Apple. The company's Wearables, Home, and Accessories segment, which includes the Apple Watch and AirPods, generated $39.8 billion in revenue in 2023, surpassing both the iPad and Mac divisions. This growth highlights the increasing importance of wearables in Apple's overall strategy, particularly as the company continues to innovate in the health and fitness domain.
