Manny Pacquiao, the Filipino boxing legend who rose from poverty to global fame, has traded gloves for a new arena-Netflix. The eight-division world champion and former senator has joined the streaming platform's major reality competition Physical: Asia, which premiered worldwide on October 28.
The series, a regional adaptation of Korea's hit show Physical: 100, features 48 elite contestants from eight nations competing in punishing endurance and strength challenges. Pacquiao, 45, serves as captain of Team Philippines, one of six-person squads representing their countries in what Netflix describes as a "nation-versus-nation Olympics of strength."
Pacquiao said his decision to join the show came easily. "I've followed the show for a long time. When the producer reached out, I immediately said yes. I wanted to show what I can still do physically and represent my country with honour," he stated. The production's grandeur-complete with an arena modeled after Korea's Gyeongbok Palace-adds spectacle to a competition fans have compared to "the Olympics meeting Squid Game."
Netflix Korea producer Jang Ho-gi explained that the new format adds a powerful sense of identity to the athletic intensity. "What's different in this season is the sense of pride that comes from representing one's country. It's much stronger than I imagined," Jang told reporters in Seoul.
Jang also recounted how Pacquiao's involvement began with a personal meeting at the athlete's home. "He said yes on the spot," Jang revealed. "He wanted to represent the Philippines and inspire athletes across Asia."
Pacquiao's journey to the show reflects a career that defied limits. Born in General Santos City, he overcame poverty to become one of boxing's most decorated fighters. Over 26 years, he won world titles in eight divisions-a record unmatched in the sport-with 63 wins, 8 losses, and 2 draws, including 39 knockouts. His 2015 showdown with Floyd Mayweather remains the highest-grossing pay-per-view in history, generating more than £300 million.
After his retirement from boxing, Pacquiao served as a Philippine senator from 2016 to 2022 before mounting a presidential bid in 2022, ultimately finishing third. He later declared he was "done with politics," shifting his focus to sports and philanthropy.
According to Celebrity Net Worth, Pacquiao's fortune is estimated at $220 million (£180 million). His career earnings surpassed $535 million (£440 million), with $130 million (£106 million) coming from the Mayweather fight alone. Beyond boxing, his MP Promotions business portfolio spans real estate, agriculture, coffee chains, gyms, retail, and cryptocurrency ventures. He also launched the PAC Coin digital token and founded the Pacquiao Centre of Excellence, combining boxing training with youth education.
Pacquiao told Netflix he views his latest venture as more than entertainment. "This is about showing heart, strength and teamwork. It is about national pride," he said.
