Donald Trump's financial stake in Trump Media & Technology Group suffered a steep decline this week as the company's stock price tumbled alongside a broad selloff in cryptocurrencies, erasing more than $5 billion (£4.6 billion) from the family's estimated holdings. The stock, trading under the DJT ticker, slid to $10.32 (£10.30) on Tuesday, marking its lowest level since late 2021 and raising fresh questions about the resilience of a media-and-crypto enterprise that had once fueled Trump's surging post-election wealth.
The downturn comes as Bitcoin, which Trump Media disclosed purchasing in large quantities earlier this year, briefly fell below $90,000 (£82,500). The company's August filing revealed it had acquired $2 billion (£1.84 billion) worth of Bitcoin, intensifying the link between its valuation and the volatility of digital assets. Analysts say that fading expectations for a near-term interest-rate cut further contributed to the selloff.
At the stock's peak during the 2024 campaign season, Trump's indirect 115 million shares in the company were valued near $6.5 billion (£5.96 billion). That figure has now fallen by more than $5.3 billion (£4.86 billion), according to Barron's data cited by the New York Post, underscoring the speed with which gains tied to digital-asset enthusiasm can evaporate.
Trump Media was born out of Trump's removal from Twitter and Facebook following the January 6 Capitol riot. The company's flagship platform, Truth Social, was folded into Trump Media & Technology Group and later merged with Digital World Acquisition Corp., a SPAC that provided the vehicle for Trump's return to the public-facing tech world. Early trading enthusiasm pushed shares near $100 (£92) in 2022, but subsequent volatility, along with doubts about the company's growth prospects, prompted a long slide.
The stock has now fallen nearly 70% year-to-date, with more than one-third of those losses occurring within the past month. Even after Tuesday's drop, DJT remained slightly lower in after-hours trading around $10.76 (£10.15), prompting some investors to warn traders to exercise "caution" regarding further purchases.
Beyond Trump Media, the Trump family's broader crypto strategy remains financially significant. The Trump Organization, run by the president's adult children, reportedly generated over $800 million (£736 million) in digital-asset sales in the first half of 2025. That revenue has drawn scrutiny from critics who warn of potential conflicts of interest, but the White House has rejected the concern. Press secretary Karoline Leavitt said, "Neither the President nor his family have ever engaged, or will ever engage, in conflicts of interest," defending the family's continued activity in the crypto sector.
Since returning to the White House in 2024, Trump has embraced the digital-asset economy as a national priority. He signed the GENIUS Act in the summer to establish consumer protections and regulatory clarity designed to expand participation in crypto markets. His administration has also instructed the Treasury Department not to sell seized tokens and has explored ways for the United States to increase strategic holdings of digital assets.
