PepsiCo, in the midst of a shakedown, has shifted to pleasing its number one investment-people.
PepsiCo has shifted to focusing on what drives its services. Instead of selling what people really want-products like Lay's and other chips and drinks-PepsiCo focused on healthy options. This was the driver behind its Quarter 1 portfolio, Forbes reports. Its revenues soared up to a high of 2 percent and, perhaps unsurprisingly, Russia became the biggest trading market of the drink.
This is part of PepsiCo's transformation as a company that used to rely solely on profiteering. With these improvements, PepsiCo is doing a 'service' of sorts to its markets. In line with the reinvigorating motto of 'Performance with Purpose,' the drink and snack manufacturer is creating a new identity; one that helped customers evolve along as they offered new products.
This doesn't mean that the chips aren't gone. They've only become guilt-free, which gives the company a 45% increase in revenues as people are searching for healthier lifestyles. These once-familiar junk foods now contain a variety of nutrients, protein, and healthy ingredients that help people who want to go into a new lifestyle.
This new lifestyle extends far beyond commercial purposes and into the rank-and-file of the company. As an exodus of senior-to-mid-level executives happened over the years, the company was forced to adapt to the changing times. PepsiCo placed a strategy where people are given their pick of locations to work from, with 10% of the positions up for grabs.
Economic Times states that some employees will be able to avail of this in India. All they need to do in their telecommute positions is to report to the sector/global heads, most of which are situated in Dubai or New York and other headquarters. Most of the home-based workers need not report to their Indian counterparts.
This works directly in line with PepsiCo's renewed strategy of promoting wellness. If demand for healthier food is on the rise, then PepsiCo is in the right spot. The guilt-free pivot has been labeled its 'Guilt Free Products,' a result of the R&D division's meticulous research. It is on the rise; it had been predicted that about $1 trillion of snacks distributed globally will belong under this category.
People are eating and living healthier and PepsiCo has done the right things to ensure the company does not get left behind.