Kourtney Kardashian is reportedly launching a new lifestyle brand to keep with her billionaire sister Kylie Jenner. After the 21-year-old beauty mogul hits the $1 billion mark with her makeup brand Kylie Cosmetics, the 39-year-old TV personality is now planning to launch her empire called Poosh.
Recently, Kardashian posted a naked photo of herself on her Instagram; she's in a bathroom while holding a laptop in one hand and a teacup in the other hand. It might be a little distracting for some, but the caption indicates she's about to launch something new. She wrote "coming soon" and then tagged Poosh on her post. So, many speculated she's indeed up for a new business venture.
View this post on InstagramC O M I N G. S O O N. @poosh A post shared by Kourtney Kardashian (@kourtneykardash) on Mar 4, 2019 at 12:18pm PST
According to an insider of RadarOnline, Kardashian's Poosh will cover everything. Everything you see on that photo - except her and the Apple laptop - will reportedly be part of her line. The source added the TV personality would launch it as a "lifestyle brand," though that remains uncertain.
Kadarshian will reportedly go on big in her upcoming business venture. The insider claims she wanted to be like her own "Amazon" and might achieve her goal, especially Kris Jenner supports her. The source further said the TV personality is trying to cash in on the family's name while she can, so she hopes launching Poosh wouldn't fail her.
The eldest Kardashian has tried to do her makeup line, as well as clothing line - but were both failed. Now, she's reportedly tired of never living up to her more-famous sisters. As per the source, the TV personality was tired of seeing her sister getting wealthier, while she's stuck in the "$100 million" net worth mark. So, she came up with an idea of launching something she could relate to with her fans, and she believes she's finally found her exact niche.
Currently, there's no further information on the website of Poosh, aside from a mailing list signup. But two trademarks listed for Poosh on the website of the United States Patent and Trademark Office both filed in January 2019, suggesting the eldest Kardashian have more up her sleeve.
It stated Poosh is a website that features non-downloadable publications like articles and blog posts covering leisure, parenting, travel, nutrition, interior decoration, fashion, wellness, health, fitness, exercise, and entertainment. The other one stated the brand would be featuring online retail store services that feature a wide variety of consumer goods and services of others.
