Until now, there is no concrete confirmation from Xiaomi if they are going to release the much-awaited and highly requested smartphone, the Pocophone 2. There are claims that the Xiaomi K20 Pro is the equivalent of the Pocophone 2, but it does not have the same level of reception from the consumers as the Pocophone 1. This is one of the reasons why some tech analysts and sites believe that the Chinese smartphone maker should now release the much-awaited second iteration of the popular smartphone.
The Chinese smartphone maker is currently celebrating its fifth year in India, and consumers can enjoy a massive price slash on some of the company's products. For five years, Xiaomi dethroned Samsung in the country when it comes to market share in the smartphone industry in India. Xiaomi's flagship killer smartphones was a genius move that paved the way for other models of smartphones that the company introduced in India.
Xiaomi initially launched the Redmi brand, but while it was perceived as affordable, it did not successfully capture its target market share. It was the Poco or Pocophone sub-brand that allowed the company to instill new concepts and meet consumer expectations. It launched the Pocophone F1 retailed at around $290 while housing a powerful Snapdragon 845 SoC.
Earlier reports were claiming that Xiaomi might soon abolish the Poco brand considering that it had already launched the Redmi K20 and that the Mi sub-brand is also stable in the market. However, the company failed to consider that the Redmi K20 and the Redmi K20 Pro received a lot of backlash from consumers. Many consumers find the Redmi K20 and the K20 Pro as overpriced smartphones retailing at $319 and $406 respectively.
It is possible that despite the series of product launch, consumers in India are still expecting that Xiaomi would soon release the Pocophone F2. It could also be one of the reasons why they find other products under different sub-brands as overpriced. Pocophone F1 has already proven its worth to the consumers, and maybe they are looking for the same value from Xiaomi's sub-brands.
With the amount of bad publicity that Xiaomi received from its recent releases, killing the Poco brand will only add fuel to the flame. On the other hand, releasing Pocophone F2 might averse the present condition and could even help the company maintain its grip on the market. Pocophone F1 has set the standards a bit higher, and Xiaomi has to do something to live up to this trend.
