The China Fortune Land Development (CFLD) Co. Ltd. finds itself among the world's top real estate brands in terms of value, the London-based Brand Finance revealed.
The company is a business valuation and strategy consultancy service that ranks world companies based on their respective values.
China.org reported that Brand Finance ranked CFLD 10th on its Real Estate Services 2019 list. The company had an estimated brand value of $4,485 million.
The 2019 Semi-Annual Report issued by the CFLD reveals how the company secured its recognition on the 2019 list. According to PR News Wire, the company reached $1.20 billion in net profits that are relayed to shareholders, representing a year-on-year increase of 22.4%. Other values that were measured included the operating revenue, set at $5.48 billion for a year-on-year increase of 10.7%, and total assets which sat at $64.71 billion, a year-on-year increase of 11.6%.
During the reporting period, CFLD reported cash inflows from different business activities which were measured to be in the $5.77 billion range, while the payback rate reached 62% during the first half of 2019, with an increase of 46% reported from when it was measured during the same period in 2018.
Statistics further showed how CFLD's financing activities fueled its growth. Financing increased to $4.49 billion in the first half of 2019, representing a $1.38 billion increase from the same period last year. CFLD was also newly financed by $8.96 billion, of which $7.50 billion was contributed by other non-real estate sectors. 84% of the total was accounted for by this amount.
Another especially profitable project proved to be the Wenjin New Industry City Public-Private Partnership (PPP) project in the Xinzhou District, to which the company provided support. It was launched in June 2019 and through it, CFLD granted $300 million on a conditional release of 1 to 6 years and with an issue rate ranging from 6% to 7.3%. To date, it is the only program which has provided enough asset support for a single-park PPP project from 2018.
Other companies have come to recognize CFLD's brilliance. Ping An Insurance entered a strategic partnership with the company in September last year. It also marked the beginning of cooperation between companies at the operational level.
CFLD was founded in 1998 with the aim to create sustainable regional development, as well as to transform and advance the industry and other similar projects. The 2019 real estate list was dominated by Chinese brands with Country Garden, Evergrande, and Vanke all ahead of CFLD.
