Archie Harrison, the son of Prince Harry and Meghan, is only eight months old but he has the markings of a future fashion influencer. That's because the bobble hat that he wore for the adorable pic with his dad, which was released on New Year's Eve, apparently sold out in a matter of minutes.
Make Give Live's Claire Conza confirmed that their bobble hat's sales peaked after Archie's photo was released. They have also been swamped with more orders for the children's hat that has been part of a social enterprise.
Speaking with Stuff, the Kiwi brand's founder expressed gratefulness to Prince Harry and Meghan for featuring their creation. Conza said that the "Archie Effect" has been beyond what they dreamed of with her business partner Becky Smith.
According to Conza, on their best months, they usually sell about 45 hats. But after Archie's photo was released, the company raked over 304 online orders.
Conza also said that she knew Make Give Live would click with the Duke and Duchess of Sussex when it was gifted to the couple during their New Zealand visit in 2018. The social enterprise based in New Zealand makes their products courtesy of a rural community knitting group that donates part of their sales to a Kiwi in need, including mental health therapy sessions. Their concept closely ties with the Duke of Sussex's mental health advocacy.
Business Insider reported that the Duchess of Sussex indirectly talked to People magazine about the bobble hat and the charity behind it. From there, news spread about where to get the item and why it was an important clothing piece that should be coveted.
Meghan apparently bought two more of the hats before she and Prince Harry went to their Canada trip last holiday. Although, Conza admitted it was not the duchess' name in the address they sent the package to at Windsor.
Meanwhile, royal fans are now wondering what could happen to Archie after his parents announced they would be stepping back as senior royals. Prince Harry and Meghan said that they plan to raise their son in a "geographic balance" between the U.K. and North America.
This means that Archie, along with his parents, will be splitting their time between two countries. When the time comes, Archie might not attend a traditional school for a royal family. According to royal expert Katie Nicholl, Prince Harry and Meghan might have considered sending Archie to school in the United States long before they stated their plans.
