Product slogans are short phrases used in marketing and advertising a particular product to generate publicity and allow the company to create a focused marketing strategy. It is one of the reasons why companies are pressured to create a powerful slogan for their new and upcoming products. Microsoft appears to have come up with one for its next-generation gaming console, and it sounds familiar.
Almost a year ahead of the Xbox Series X official release, Microsoft assures, through its slogan, that the next generation gaming console will, "Power Your Dreams." The new slogan is ideal for the system, considering that its power is one of the features that we can be sure of, says Comicbook. Following the initial use of the slogan during last year's The Game Wards, the Redmond tech giant is making the slogan, official.
It seems that Microsoft wants to make sure that the grounds have been laid for the Xbox Series X to make a statement when its marketing team finally starts using the console's official slogan. Honda used the same phrases for its cars, Lenovo used the same for its Yoga Lifebook, says Comicbook. Last week, Wccftech reports that Microsoft trademarked the "Power Your Dreams" as the slogan for Xbox Series X.
The trademark was filed on Dec. 31, 2019, but it does not contain any details about the console. As mentioned above, a powerful slogan gives the company the chance to express its commitment to its next-generation gaming console. It also allows brand or product recall that contributes to the product's popularity.
Meanwhile, Xbox boss Phil Spencer recently made a comment about the unofficial picture of the back of the Xbox Series X from AMD that made rounds online. The picture that AMD used at its keynote during the CES 2020 was not from Microsoft and does not represent the design of the Xbox Series X accurately, says Spencer. The image revealed that Xbox Series X does not have DPA and VGI adapters.
Microsoft Head of Studios Matt Booty, recently shared in an interview that first-party Xbox Series X games would not be available for a while. In an interview with MCV, Booty confirmed Microsoft's own titles would be available not only on Xbox Series X but also on Windows 10 PC and Xbox One." As our content comes out over the next year, two years, all of our games, sort of like PC, will play up and down that family of devices," the Microsoft Studio Head said.
