Kate Middleton now takes the crown as the most prominent royal fashion influencer of 2020 over Meghan Markle. The Duchess of Cambridge's fashion influence incredibly increases this year after the Duchess of Sussex's royal exit.
In the data compiled by LovetheSales.com, it showed that since the controversial Megxit, the influence of Prince Harry's wife in the fashion world dramatically drops. From 2017 to 2019, the former actress' outfit received an average of 216 percent surge in online demand. However, after they dropped their bombshell announcement in January, Meghan Markle's online fashion searches plunged by 31 percent.
Online searches for Kate Middleton's fashion, on the other hand, soared to 159 percent, 40 percent higher compared to 119 percent from 2017 to 2019. Also, she got the most online searches - eight times than that of her sister-in-law - when they wore the same Massimo Dutti outfit in January, New Idea reported.
According to the Daily Mail, the shoppers go wild with the "Meghan Effect" when Meghan Markle first joined the Firm in 2017. From that year until 2019, her fashion influence outshined "Kate Effect." But, when the Sussexes revealed that they would be living the monarchy as senior working royals, her fashion influence started to decrease, compared to the previous years.
The diminished of the Meghan Effect became more evident, especially with her signature gowns - particularly her Safiyaa red dress. The said outfit that she wore to the Royal Albert Hall seemed to be very the same as the blue dress from the same designer that she donned in Fiji in 2018.
However, the blue dress got more interest from the shoppers, receiving 223 percent of online searches with the keywords "Safiyaa gowns" after fans saw her wearing it. The red dress, alternatively, only got 38 percent online searches for over a week.
So far, Kate Middleton's most influential look of the year was her style on the third day of her recent royal tour of Ireland with Prince William. The future queen consort strategically donned the country's national colors on her last day in Galway.
She incredibly looked stylish in her Alexander McQueen trench coat and a Suzannah London vintage polka dot dress, paired with a Jimmy Choo clutch bag and black Ralph Lauren suede boots. This resulted in a huge interest for Alexander McQueen, getting 233 percent online search increase, while the trench coat got 93 percent.
Meanwhile, Meghan Markle's most popular look of this year, by far, was from her last royal engagement for International Women's Day at a school in Dagenham, east London. Her cream boucle jacket by ME and EM, paired with black Alexander McQueen trousers, nude Jennifer Chamandi pumps, and a Rejina Pyo weave bag received praises. Her jacket was a hit, selling out within hours, but it only got 92 percent online search increase.
