BLACKPINK members did not only dominated the music charts with their long-awaited comeback How You Like That, but they also ruled over the Girl Group Member Brand Reputation Rankings for July.
According to a report by Soompi, all four BLACKPINK members made it to the Top 10 of this month's brand reputation rankings released by the Korean Business Research Institute.
Claiming the top spot is Jennie, who scored a brand reputation index of 4,820,968. She more than doubled her score for the previous month by ranking high in keywords like YouTube, How You Like That, and Twitter. She also ranked high for the search terms surpass, release, and take on a challenge. Jennie also boasted of a 82.01 percent score in positive reactions.
BLACKPINK's Lisa trailed Jennie at No. 2 as her brand reputation index shot up by 147.51 percent from the previous month. She ended up with a 3,468,433 for July.
Jisoo secured the third position with a 3,310,960 index for July, improving her score from June by 92.70 percent. Rose did not stray too far behind because she also made it to the sixth position this month.
This achievement came shortly after BLACKPINK also secured the top position for this month's brand reputation rankings for girl groups.
Based on an analysis of consumer participation, media coverage, interaction, and community indexes from June 10 to July 11, BLACKPINK dominated the list by charting an impressive 89.56 percent positive reaction from fans.
BLACKPINK also improved their score from June by 154.40 percent, as they scored a brand reputation index of 11,638,631.
Not surprisingly, the top girl group from YG Entertainment-managed ranked high for the terms YouTube, hanbok, and Billboard. They also topped for search terms like record, achieve, and surpass.
It can be recalled that following the release of their comeback after over a year of hiatus, BLACKPINK's How You Like That smashed YouTube viewing records for the biggest music video premiere, the fastest MV to reach 100 million views and the most number of views within 24 hours.
The milestones were even recognized by the Guinness World Records, Billboard reported.
How You Like That collected 86.3 million views within 24 hours of its release and managed to reach the 100 million views milestone within only 32 hours. BLACKPINK managed to unseat previous record-holders BTS, who held on the title for more than a year with Boy with Luv. They also dethroned BTS who held the honor for the biggest MV premiere when they released ON last February.
