tVn is employing a unique strategy for promoting Lee Joon Gi and Moon Chae Won's latest suspense drama Flower of Evil and it seems to be working on curious fans.
According to a post by All Kpop, in addition to the teaser trailers for Flower of Evil, Moon Chae Won's character Cha Ji Won released a lengthy blog entry detailing the changes she noticed about her husband, Baek Hee Sung, played by Lee Joon Gi.
The blog post generated a lot of buzz because of its conversational approach to the readers and the great amount of information it contained about the story.
The post talked about Cha Ji Won's love story with her husband and how kind and gentle he was. She also talked about their beautiful daughter.
Things took a dark turn when she said that she began to suspect a connection between her mild-mannered husband and a crime she has been investigating as a detective of the violent crimes unit.
Cha Ji Won shared her fear and her moral dilemma in deciding whether to pursue her suspicions about her beloved husband and whether she should hold him accountable if he was guilty of the crime. She, also, asked for the audience's opinion on what she should do.
During the press conference for the suspense drama, Lee Joon Gi and Moon Chae Won said that their reunion through Flower of Evil was destined and a dream come true.
It can be recalled that the pair worked together in the Korean adaptation of the US series Criminal Minds where their characters worked together as profilers who cracked different crimes for the 16 episode drama.
Audiences remarked on their strong chemistry and expressed regret that the characters' relationship did not progress beyond the professional.
Lee Joon Gi said that when he received the casting offer, the first person he called was Moon Chae Won. He said that, while he wanted to do something light and fun like a romantic comedy with her for their next drama, they ended up doing something thrilling and interesting instead.
They play the role of a happily married couple whose relationship is shrouded with Hee Sung's secret. Lee Joon Gi admitted that it was a difficult role to play but Moon Chae Won encouraged him to take on the challenge.
Lee Joon Gi said that it was a dream come true for him to work with Moon Chae Won again. Moon Chae Won said that it felt like they were destined to work together again, Soompi reported.
