Justin Bieber revealed the title of his upcoming single and teased what it could be about. The "Intentions" singer also dropped a couple of snaps from the filming of its music video.
Bieber revealed that his new song will be titled, "Holy," a few days after he and his manager, Scooter Braun, teased that a "new era" is coming from the singer this week. On his official social media accounts, the 26-year-old Canadian hitmaker shared the song cover photo along with its title. The art cover featured a lone traveler walking down a dirt road.
In the caption, Justin revealed that Chance The Rapper will also be featured in the song and possibly, even in the MV. He, once again, included the new website, jbsoon.com, wherein fans can pre-save the single via streaming services.
Along with the cover photo and other details of the upcoming song, the "Yummy" singer also shared a couple of pictures from the filming of "Holy" MV. In one of them, Justin looked filthy as dirt and oil stains covered his face and his clothes. He also seemed to be the same lone traveler in the cover photo.
The other snap showed a behind-the-scenes moment from the MV shoot. Bieber was wearing the same grimly outfit while taking a break and hanging out with director Colin Tilley, who also directed Cardi B's "WAP" music video.
Some fans believed that the title of Justin Bieber's upcoming song suggested that the singer has plans to produce more faith-driven music. On Tuesday, he posted on his IG Stories some inspirational reminders for his fans.
More than a week ago, Bieber also reflected on his IG post on how fame changed him. He told his fans how his journey from a small town in Canada to stardom affected him. Justin added he wants to become a good husband and future dad as he let God lead his path.
Others also theorized that the "Holy" song will be accompanied by a short film rather than an regular MV. The mini-film could summarize Bieber's "journey" that he was talking about in his post.
Meanwhile, Beliebers are not only raving for Justin's new single but also on her new hairstyle. Many fans can't get enough of the singer's cherubim-like haircut. Some recalled his shaggy hairstyle when he was first introduced in the music scene back in 2008. Fans said, this time around, Bieber's hair was styled in cute little curls.
"Holy" is set for release on September 18. Justin Bieber's most recent album, Changes, was released in February.