Big Hit Entertainment earned 8 trillion KRW from subscriptions to its initial public offering (IPO). This translates to roughly 6,910,642,400 USD worth of investments from individual investors.

According to a report from All Kpop, investors subscribed to the IPO so that they can purchase the shares at the company's set price. The subscription gives them a better opportunity to avail of Big  Hit's opening price of 135,000 KRVW per share during the IPO.

It is believed that investors shelled out the steep deposit fee for the subscription in an attempt to secure their slot in getting Big Hit shares amid the strong competition. There is currently an 89.6 to 1 ratio of competition for the stocks. The higher the ratio of competition, the lesser the stocks that investors can receive.

Apart from the uncertainty of acquiring Big Hit stocks, Nikkei Asia also reported that it will be tougher for retail investors to get shares of the company that brought global fame to South Korea because of BTS.

Big Hit previously announced that 60 percent of the offering will be devoted to institutional stakeholders. The remaining 40 percent of available shares will be split between retail investors and company employees who want to secure stocks from the company. 

With Big Hit's IPO, CEO Bang Si Hyuk will still retain his position as the biggest shareholder with 34 percent of the stocks. Game developer Netmarble also has 20 percent of the shares while STIC Investment will own 7 percent of the shares.

It can be recalled that CEO Bang recently gifted BTS with 478,695 common shares divided among the seven members. This means each member will receive 68,385 shares each. With the current rate of Big Hit shares, each member stands to earn an additional 7.7 million USD with the company's IPO, Reuters reported. 

BTS members will also collectively own 1 percent of shares n the company that they helped grow. According to reports, gifting BTS members with the company's shares was CEO Bang's way of encouraging longer and more meaningful partnerships between the label and its representative group. 

This move was not a surprise since Big Hit earlier reported that 87.7 percent of its revenue in 2020 were from BTS activities.

Their recent comeback track "Dynamite" skyrocketed to the top of Billboard Hot 100 chart, bringing more attention to their impact on South Korea's Kpop industry. A government study also credited BTS' "Dynamite" for bringing a projected $1.43 billion in revenue to the country.