BLACKPINK member Jisoo is currently working on Snowdrop. While her acting stint has seemingly become the focus of her career as of the moment, she is, also, doing several solo projects in the product endorsement arena.
As the new face of popular clothing brand itMICHAA, she posed for shoots for the label's collections. Some of her photos for the 2021 summer collection are now out on Instagram, leading many individuals to call her the "ultimate girlfriend."
Koreaboo reported that Jisoo's images for the campaign exude the "girlfriend vibes." Aside from her stunning visuals, the clothing pieces she donned for the shoot all manifested the girl-next-door and girlfriend look.
itMICHAA first released the photos on the last few days of April. Weeks following the collection reveal, W Concept picked up some of the images and shared them, as well, on its official page.
The publication incorporated the ten most iconic images of the BLACKPINK member, highlighting the pieces from the said collection. For skirts, Jisoo donned two different items. In one of the pictures, she posed in a "tweed skirt," while the other a vintage "full skirt."
She, also, donned pairs of jeans, white slacks, and a jumpsuit. As for the overalls, the K-Pop idol modeled a knit dress, lace dress, and half-sleeve mini dress.
itMICHAA first named the BLACKPINK member as their new muse earlier in February. The brand took the announcement to social media, wherein several teaser photos of Jisoo, wearing some of their products, also, dropped.
A previous report from Koreaboo covered the story, noting that the K-Pop idol would be the face of the label's spring and summer catalog feature. It would, reportedly, mark the start of her collaboration with the company.
It remains unclear, though, until when Jisoo will endorse the label, as well as their products. But, it is expected that the joint project is a long-term deal. Accordingly, fans and followers may witness new photo sets again in the future.
Jisoo is not a beginner in the world of product and brand endorsements. Before itMICHAA, she has already collaborated with several names and labels from various industries.
Cheat Sheet previously said that she is one of the ambassadors for Dior. Her stint with the brand remains intact these days as she continues to endorse the label.
The BLACKPINK member became an official face of the brand in 2020. She has since attended several events related to Dior, as well as other fashion brands like Cartier and Burberry.
