BLACKPINK, the girl group, has decided to walk their own paths as individuals after re-signing with YG Entertainment limited to team activities only. With their world-star status and influence, the members are actively engaging in various fields such as music, film, and advertising, both domestically and internationally.
Jennie has officially launched into her independent activities by establishing her personal label, 'ODD ATELIER' (OA), last year. She announced on her social media, "From 2024, I plan to stand alone by establishing a company called OA (ODD ATELIER) for my solo activities. I ask for a lot of love for my new challenge and for BLACKPINK." As a solo artist, Jennie has enjoyed success with her song 'You & Me' topping the music charts and participating in the OST 'One Of The Girls' for the American drama 'The Idol,' which she starred in, entering the U.S. Billboard Main Singles Chart 'Hot 100.' She also made her first appearance on KBS with 'The Seasons - Lee Hyori's Red Carpet,' performing 'You & Me.'
Jisoo is likely to join a new agency called 'Blissoo,' established by a baby healthcare company run by her older brother. A recent recruitment advertisement by 'Blissoo' featured Jisoo's photo and described the company as a startup poised for rapid global growth in the K-pop industry.
Lisa continues to make waves globally, from Korea to her homeland Thailand and beyond. She will be the only K-pop female artist to participate in the 'Yellow Coin Concert' in Paris, France, a charity event led by the wife of French President Emmanuel Macron, Brigitte Macron. Lisa's influence in Thailand is also significant, where she's considered a national hero, topping a recent survey on the most influential people in Thailand.
Rosé, last December, delighted fans by releasing a Seasons Greeting (calendar) depicting a warm Christmas spent with her pet dog, Hank. On Instagram, she reflected on the year, mentioning that she smiled more than she realized and experienced a wide range of emotions natural for a 26-year-old. While Rosé hasn't revealed specific plans for the new year, she's likely to continue her solo music activities, leveraging her unique vocal tone.
Kim Do-hun, a music critic, predicts, "This year will see the full-scale individual activities of BLACKPINK members. Each member already has well-established branding. Just as BTS members have achieved commercial success with their solo activities and personal music styles, BLACKPINK members are expected to follow a similar path."
