Kanye West's long-standing warnings about his daughter's online exposure have resurfaced after 12-year-old North West's Halloween costumes triggered widespread debate across social media. The controversy has revived the rapper's earlier claims that his child was "being put on TikTok against my will," as millions of viewers question how much online visibility is appropriate for a preteen in the global spotlight.
A viral TikTok video posted after Halloween showed North wearing fake tattoos, a faux septum ring, grillz, and blue-highlighted braids - a look that quickly drew divided reactions from the public. Some fans called it harmless costume play, while others argued it blurred the line between youthful creativity and adult aesthetics. Kim Kardashian, defending her daughter, told fans that the appearance was part of Halloween fun, saying, "She was like, 'I don't get it. It's a Halloween costume. It's all fake.'"
Critics, however, argued that the issue extended beyond makeup and accessories. Many questioned the broader effects of fame and social media on children. One user commented, "The issue is social media. Let kids be kids offline, without the entire world chiming in."
Kardashian acknowledged the growing scrutiny, admitting that even as a parent, she was still adapting. "As a mum, you're kind of like learning at the same time," she said, reflecting on the challenges of balancing her daughter's creative freedom with public perception.
West, who now goes by Ye, has repeatedly objected to his daughter's presence online. In previous statements, he posted videos expressing anger over what he described as unauthorized appearances on TikTok. "I am not allowing my daughter to be used by TikTok," Ye declared. "Tell her don't have my daughter wearing lipstick on TikTok and don't have her on TikTok at all if I don't approve that."
The tension between the ex-spouses reflects deeper disagreements over parenting in the digital age. Kim has said she is "pretty tested" by co-parenting and the public disputes that often follow. "It's probably been a couple of months since we've heard from him," she told reporters, adding that her focus remains "protecting our children amid the scrutiny."
The latest controversy grew after North dressed up in a series of outfits that some deemed too mature for her age. Among them was a costume inspired by influencer Jay Guapo, a figure rumored-but not confirmed-to have ties to gangs. She also dressed as popular streamer Kai Cenat, whose content is often considered inappropriate for children.
While some of North's looks were praised as "cute" and creative, others reignited Ye's earlier argument that his daughter's online exposure should be more tightly controlled. "Kanye might have been right all along," one commenter wrote, echoing a sentiment that spread rapidly across social media.