Meghan Markle is repositioning her media strategy after her Netflix lifestyle series With Love, Meghan is unlikely to return for a third season, according to people familiar with the matter, as the Duchess of Sussex increasingly concentrates on building her lifestyle brand As Ever.
Insiders told Page Six that Markle described producing the show as "a lot of work," prompting a reassessment of how she allocates time and creative energy. While Netflix and Markle remain in discussions about potential one-off holiday specials, there are currently no confirmed plans for another full season.
The move marks a shift away from long-form streaming television toward shorter, brand-driven content that can live across social platforms. A source familiar with Markle's plans said: "People will see similar cooking and crafting on Meghan's socials for the brand, but more bite-sized."
Launched in March 2025, With Love, Meghan positioned Markle as a lifestyle host, blending cooking, gardening, entertaining and crafting from a California estate. Across two seasons and a holiday special, the show featured celebrity guests and friends, aiming to present what Netflix executives had hoped would be a durable lifestyle franchise.
The series opened with early momentum, briefly entering Netflix's global Top 10 on release. Subsequent episodes, however, failed to replicate that performance, landing well below the streamer's most-watched tiers, according to industry tracking.
Critical reception also proved challenging. On Rotten Tomatoes, the second season posted a 17% critics' score and a 28% audience rating. On IMDb, the series holds an overall score of 3.2 out of 10. Writing in The Guardian, critic Lucy Mangan said: "It's so boring, so contrived, so effortfully whimsical." An IMDb reviewer added: "It's all so lifeless, so superficial, everything is obviously done just for the cameras."
Despite the criticism, the show attracted a core audience that praised its tone and accessibility. Fans described it as "beautifully wholesome," pointing to simple recipes and crafts that encouraged family activities and creative routines at home.
Behind the scenes, attention has increasingly shifted to As Ever, the lifestyle brand Markle founded in 2025. Initially focused on shelf-stable food products such as teas, honey and baking mixes, the brand has expanded into adjacent categories including wines, candles, stationery and curated relaxation sets. Several product launches have sold out quickly, suggesting strong demand among Markle's followers.
The brand's name, adopted ahead of the Netflix debut, reflects what Markle has described as a philosophy of continuity and everyday ritual, a theme echoed across its product lines. Recent additions, including sustainably produced leather bookmarks, underscore a strategy centered on cohesive storytelling rather than mass luxury.
Markle's relationship with Netflix has not fully ended. The streaming platform continues to have a business connection tied to As Ever, though the scale of future collaborations remains under discussion, according to people close to the talks.
