Chinese mobile market has already scored over 100 million in the second quarter of the year. According to a new analysis by the worldwide research firm Canalys, Huawei now leads the smartphone market in China.
The report further revealed that Xiaomi now stands at the last position in the race of smartphone vendors of China, according to South China Morning Post. The company raised a sum of US$5 billion in an initial public offering in Hong Kong just days before.
Huawei has clinched the victory over all smartphone makers in China, with 27 percent of the market share of the whole of the Chinese smartphone industry, in just three months up to June 2018 only. The company has taken the charge of the handset market of the country alongside its very own brand name: Honor. Canalys also quoted that Huawei and Honor together clinched the highest percent of smartphone market shares since the second quarter of 2011.
Reason Behind Huawei's Success:
Besides this, Huawei also became victorious in terms of product shipping, with the highest number of shipments into the channel by any vendor with 28.5 million units of smartphones, according to The Indian Express. Huawei itself has had 21 percent of the market share of the Chinese Smartphone industry during this time last year. While analyzing the tremendous growth of Huawei in the mobile industry, Canalys Analyst Mo Jia stated that Huawei's budget sub-brand Honor is doing the trick for the company.
Honor branded phone have accounted up to 55 percent of the total of what Huawei has scored in terms of market share. Jia further said: "Honor is now the largest smartphone brand in the Huawei Consumer Business Group. Enjoying a high level of autonomy within Huawei, Honor has been pushing to make a name for itself in the market. It has expanded successfully into the US$500+ segment with its latest flagship models and continues to erode the market share of its direct competitors in the low-cost segment, such as Xiaomi."
Huawei's Future Goal:
Huawei is also all set to ship 200 million handsets to both domestic and worldwide smartphone market. The company's mobile segment chief Richard Yu Chengdong targets to bring the company within the reach of Apple, leaving behind the existing second largest mobile vendor in the world: Samsung Electronics.
