Instagram looks to be leveraging the fact that it currently houses a significant number of individuals that use the platform to promote their personal brands. What better way for the popular social media platform to take care of their influencers and content creators than by making their lives easier with tailor-fit features.
According to The Hollywood Reporter, Instagram is currently testing a special features package currently being dubbed the "creator account." The publication notes that the social media platform is only deploying the new features to a select number of Instagram users that have been identified as high-profile influencers.
As per the publication, the new Instagram "creator account" will provide additional insight and analytics reporting for content creators on the social media platform. In addition, content creators can also expect a stronger direct messaging feature that can allow users to filter their messages.
Such Instagram features are definitely helpful for ensuring that influencers can manage through the volume of activity of high follower bases. Also, the addition of "creator account" features can help influencers curate content for their followers, giving them a better way of understanding what their followers want through the new analytic tools.
Instagram product manager Ashley Yuki mentions that the decision to roll out a "creator account" is the social media platforms way of acknowledging the importance of users who make use of the platform to promote their personal brand. Yuki mentions that providing creators with new tailor-fit features is needed as Instagram's standard and business features have shown to be insufficient for the needs of their high profile users.
Mashable notes that the features being promised by the new Instagram "creator account" have actually been executed by a number of unsanctioned third-party apps. The publication does note that the use of such third-party apps has endangered the information and privacy of some users in the past, making Instagram's move to make the feature's official an ideal way to ensure the safety of its users.
As of the time of this publication, Instagram has yet to provide an official timeline when the "creator accounts" will be rolled out to the rest of the public. In addition, the social media platform has not specified what the requirements are for Instagram users to be able to use the "creator accounts" features once they have been officially released. Instagram users who are excited about the new "creator account" features will just have to sit tight until the social media platform releases the feature publicly in what is hoped to be early next year.
