Modern technology also conquers the skincare. There are now custom-made beauty products, called bespoke skincare, that will recommend the best regime for your skin. The trend emerges in new beauty companies today, and even the existing brands are adopting the latest method to add it to their beauty lineups.
Singapore-based brand Alcheme believes consumers today now have access to the right tools to know the perfect regime for their skin. The brand itself is using an "intelligent online assessment algorithm" to evaluate its customers' lifestyle, environment, external, and internal aggressors. It is using an extensive online questionnaire to know the users' skincare priorities.
Users' have to scan their face using their smartphone's camera, and then the experts at Alcheme will check the results. From there, they will recommend a variety of bespoke products that will suit their skin. It also considers their preferred "textural and fragrance."
According to the South China Morning Post, beauty companies that give its customers control and understanding become successful. Bespoke skincare differs from couture fashion, where the consumers can create a one-of-a-kind product that only suits them. Bespoke skincare uses new technology to efficiently create and "economically determine" what product will work out the best for their skin.
"Bespoke solutions help to address [most women using the wrong skincare]," one of the Alcheme founders Constance Mandefield said. "On a broader level, [it] will change the way we consume skincare altogether because it finally allows us to streamline our routines without compromising on results."
She continued to say that bespoke skincare is the setback of the standard skincare routine. You don't have to schedule your skincare regime as your product is now customized to fit your lifestyle.
Prose CEO Arnaud Plas added, via GeekWire, that the traditional beauty skincare model is now coming to an end. What they are now building today is a "modern beauty company for the new generation."
Cosmetics Design added beauty products' personalization would be a new norm, but never a luxury. Mandefield said consumers might pay a lot of money for bespoke beauty products, but it should never be perceived as lavishness.
When they started Alcheme, their initial goal was to make its products available for everyone. It is because they strongly believe that "every woman has the right to beautiful skin."
Compared to other personalized products, Mandefield continued to say that people usually pay $10 to $15 to have their initials written, and it is already considered a luxury. But when it comes to skincare, the content is really different. You won't have your name on the bottle, but you will have the perfect skincare routine specially made for you.
