Just recently, Instagram's IGTV announced in an official press release that it now supports the native landscape video. The said capability has long been requested by numerous users who find it inconvenient to view their favorite videos with the platform's vertical video format. The photo and video sharing social networking app previously launched the IGTV to introduce higher quality video contents in a vertical format to its users.
Instagram's IGTV is the mobile video service within the social networking app. This is where lengthier video contents like documentaries and TV shows are shared online by Instagram accounts owned by high-profile individuals. IGTV debuted in 2018 as the picture and video-sharing social networking app's attempt to compete with YouTube in terms of the long-form video channel. IGTV served as the starting point for many online stars like the British beauty and fashion blogger Zoella.
Until today, Instagram's IGTV only support video contents uploaded in portrait format, which is the standard format when uploading to various social media outfits. However, the social networking service noted that the update to IGTV is the result of users' feedback who has been requesting to watch the videos in the platform in a normal and natural way. The latest update means that creators can now the choice to upload their videos in landscape format directly to Instagram's IGTV.
To do this, simply flip your phone around. The old vertical content alternative is still available for those who prefer to upload their videos in portrait orientation. This latest move of the photo and video social sharing app is similar to how Instagram enabled videos and photos other than the conventional square form for users to use in their timelines. With the latest update, users can get even more creative of the things that they post in the social networking app to increase engagement with other users and followers.
There are several technology companies that have shifted to video content recently as an effective and fresh way to attract users. Social media platform like Snapchat also opted to have longer video content form and launched a wide range of original content programs like drama series, news programs, and documentaries.
Recently, Apple announced the launch of several original programs as one of its efforts to introduce and gain subscribers for its most recent subscription-based streaming service expected to be available in the Autumn. At present, there are tons of landscape video content on Instagram's IGTV with users giving the latest update a try.
