A lot of people are so over iPhone, at least according to a survey conducted by a mobile device trade-in site. Data reveals that Apple loyalty is the lowest it's been since 2011.
BankMyCell has collected data since October 2018 regarding the new device more than 38,000 people own during the trade-in and valuation of their old iPhone. The site measures user loyalty by retention trends. Simply put, a customer is considered loyal if they choose a phone replacement made by the same manufacturer.
If we are going to be honest, phones aren't exactly as exciting as they used to be. Sure, features have improved over the years, and this is a cause for enthusiasm, however, people don't really care much about brands these days, do they? For example, in a battle between Samsung Galaxy S10 and iPhone XR, there's very little reason why choose one over the other. People are now more particular about the software than the hardware.
Going back to BankMyCell's report, its report shows that iPhone retention has dropped 15.2% since March 2018. Following the release of iPhone XR/XS devices, only 66.4% remained loyal to Apple during the fourth quarter of 2018.
In June 2019, approximately 18% of people using BankMyCell trading in iOS had a Samsung phone, which happens to be the highest rate the site ever had. On the other side of the spectrum, only 7.7% of Galaxy S9 owners decided to trade in their phones for an Apple device.
All in all, BankMyCell's data revealed that iPhone loyalty is sitting at 73%, the lowest it's ever been. The highest loyalty rating Apple has according to BankMyCell's data was two years ago, when the Cupertino tech giant retained 92% of its users.
The trading in website gets it information from its own users, so these figures are in no way a representation of Apple's sales. And this report doesn't mean we're convincing you to switch sides. To be fair, iPhone has established its credibility over the years, and yes, their devices do cost a lot of money, but it's still a top choice for many people.
The report follows the release of a video that shows the new iPhone 11 range, which disappointed a lot of people. The new iPhones don't seem to have the upgrades that many people have been looking forward to. However, the 2020 iPhone will get a complete makeover, according to Ming-Chi Kuo, and industry observer. Let's see if this redesign will change how the iPhone is perceived by BankMyCell users.
