The American Airlines Arena has long been the home of Miami Heat. But times are changing, and last year it was announced that the airline will no longer renew its contract to sponsor the venue.
It prompted a bidding war, as companies scramble to become synonymous with the historic arena. And one of those companies just happened to be an adult content site, and if things go their way, Miami Heat could play their next game from The BangBros Center.
BangBros is an adult content site based in Miami, and it recently bid a whopping $10 million for 10-years of naming rights. In a tweet, the company revealed that it's planning to name the venue the BangBros Center, or BBC. If you know what that acronym means in adult slang, you know it definitely doesn't mean British Broadcast Corporation.
BangBros has put up a website for the bid, which you can view here. Don't worry - it's perfectly SFW.
We've officially Submitted our $10,000,000 bid for the naming rights to the Miami Heat Arena. We wish to thank American Airlines for their past support of the @MiamiHEAT We intend to change the name to the BangBros Center aka 'The BBC' #BangBrosCares pic.twitter.com/YbhNattIm7 — BANGBROSOFFICIAL (@BangBrosDotCom1) September 12, 2019
BangBros tweet comes with a mock-up of what the arena would look like with its name plastered in front of the stadium. It's hilarious, to be honest, but a bid worth $10 million is definitely one that you should take seriously.
It was previously rumored that one widely-known company is keen on taking over the naming rights, which got us into thinking that it could have been BangBros all along, whose offer is not to be messed around with.
American Airlines was paying around $2 million per year to have its name linked with the arena, and reports suggest the potential winning bid would be paying somewhere around $6 million per year for that privilege. So a $1 million-per-year contract over the span of a decade isn't likely to get the deal done.
According to reports, one of the main reasons the adult studio decided to bid for naming rights is because they are of Miami, Florida. With this report, the whole world will be watching closely if the AAA sign will soon be replaced with BangBros Center. Who knows?
As for Miami Heat, the team officially start their season on Oct. 23 against the Memphis Grizzlies.
