Sure, there will be an Xbox Series X as announced by Microsoft recently, but the latest clarification from the company indicated that going forward, the gaming console will be known as the Xbox. To be clear, the Series X is the first of installments coming from the line.
According to the company, Series X will pave the way for the release of similar devices in the future.
"Similar to what fans have seen with previous generations, the name 'Xbox Series X' allows room for additional consoles in the future," Microsoft told Business Insider.
"The name we're carrying forward to the next generation is simply Xbox," the tech giant added.
The report said the rebranding move simplified everything for Microsoft and should allow easier name recall on the part of consumers. Also, the straightforward Xbox label will bring the brand at par with its rivals' simplicity, which is the Sony PlayStation.
The PlayStation model builds are separated by numbers that make them easily distinguishable such as the PS3 and PS4. Obviously, Microsoft is targeting to acquire this mode of model labeling that readily rubs on consumers.
In the past, the Xbox came out in various builds that seemed hard to differentiate, no thanks to the naming convention used by Microsoft. For instance, the Xbox One S is an iteration of the Xbox One, only the former is of a slimmer build.
Then there is another version of the Xbox One S that is commercially known as the Xbox One S All-Digital Edition.
So Microsoft opting to use Xbox in upcoming releases seemed an admission that the line has been plagued by confusing marketing labeling. It appeared that the company has realized that it will be easier for consumers to remember a simple brand, and this will start with the release of the Series X next year.
According to WCCFTech, Series X is part of the planned gaming console releases that will hit the market in several variations. This push is thought to be the long-rumored Project Scarlett that initially will lead to two console deployments.
Series X will be the premium variant, and per the same report, the console is nicknamed by Microsoft engineers as "Anaconda." The more affordable version is dubbed as "Lockhart," and it is the trimmed-down build designed as disc-free.
Lockhart will retail as an all-digital version of Series X, and there were suggestions the gaming machine will be streaming focused and priced significantly cheaper.
