The Cupertino tech giant Apple recently updated the webpage of its trade-in program with new estimated payment values for customers' Mac, iPhone, iPad, Apple Watch, and other products. Recent changes mean that consumers will get lesser trade-in value for their devices now compared to their value earlier this week. Apple cuts range from a $20 reduction up to $100, reports BGR, who first spotted the changes.
The Apple Trade-in program encourages Apple users to surrender their older iPhones, iPads, Apple Watch, and other Apple products in exchange for the credit on the cost of new Apple products. It offers customers a way of getting value from old Apple products to reduce the cost of newer Apple products. The major changes in iPhone trade-in values include that of iPhone XS Max, which went down to $500 instead of $600 last week.
The trade-in value of iPhone XS is now at $420 from last week's $500, while the iPhone XR's trade-in value falls to $300 from last week's $370. Trade-in values of iPhone 6s and iPhone 6s Plus got $20 cut with values plummeting at $80 and $100, respectively. iPhones are not the only products that got trade-in value cut, iPad Pro now get 'up to $220' trade-in value from the previous value of $290.
Trade-in value reduction estimates also happened to iPad, iPad Air, and iPad Mini, with values now down to $100, $70, and $80, respectively. MacBook Air sees a value drop of $10, $20 for the MacBook, $60 for the iMac, and $90 for the iMac Pro, which means it now has a trade-in value of $4,150. Both Mac mini and Mac Pro keep their trade-in values at $230 and $ 1,700.
For the Apple Watch, the Apple Watch Series 4 I the only model that received trade-in value reduction. All other Apple Watch models retain their value. So far, there is no official statement from the Cupertino company as to the decrease in trade-in values of some of its products.
In other Apple news, the company is anticipated to launch the more affordable low-entry iPhone this year. Earlier reports suggested that the company would launch the iPhone SE 2 by the end of the first quarter of 2020. The iPhone SE 2, based on reports, would retail at $399, making it an ideal smartphone for price-conscious Apple lovers.
If the reports pan out, it seems that the arrival of the iPhone SE 2 is another way of the Cupertino company to capture a new market segment. It is worth noting that the pricing strategy it used in iPhone X series seems to be working for the company considering that it dominates the list of best-selling smartphone in 2018 and 2019.
