BTS's Jungkook with his solo track "Seven" and FIFTY FIFTY with their hit "Cupid" have made it to Google's Top 10 Songs of the Year, highlighting the global popularity of K-Pop. However, there's a lingering sentiment that these tracks don't represent "pure K-Pop."
Google released its 'Year in Search' on December 12. In the global ranking for songs, FIFTY FIFTY's "Cupid" achieved 5th place, while Jungkook's "Seven" secured the 10th spot. Unlike last year, where no K-Pop songs made it to the Top 10, this year saw two entries.
While the global popularity of K-Pop is evident, it's too soon to rejoice. "Seven" by Jungkook is an impassioned serenade about wanting to be with a loved one every day of the week. However, "Seven" leans more towards pop than K-Pop. Its lyrics are entirely in English, and the acoustic guitar and UK garage rhythms contribute to its pop ambiance, distinguishing it from traditional K-Pop.
FIFTY FIFTY
FIFTY FIFTY's "Cupid" also has a Korean version, but it's the English version that has garnered immense popularity. Based on an easy-to-follow and addictive rhythm and challenge, it gained tremendous popularity on the short-form video platform TikTok. However, overseas, the English version of "Cupid" is more popularly sung. Additionally, "Cupid" was initially worked on by three students from a Swedish music school, thus not strictly being 'originally Korean.'
Moreover, FIFTY FIFTY has undergone a contract dispute with their agency, Attract, leaving Kina as the only original member remaining. With the group's image already affected in South Korea due to this dispute, news has surfaced that discussions are underway to recruit new members for a 'FIFTY FIFTY Season 2.' Whether the agency can neatly resolve the legal dispute with the three former members of FIFTY FIFTY and continue activities is yet another challenge.
The fact that K-Pop is receiving a lot of love is positive, but the notion that these songs aren't strictly 'Korean songs' leaves some disappointment. It's time to contemplate the balance between the globalization of K-Pop and its adaptation to suit global tastes.
