Blackpink is making history, not just on YouTube but also on the US iTunes chart. Not only that, they are the first all-girl K-pop group that will take the stage of Coachella this year.
Blackpink is the first all-female group that claimed the No. 1 spot on the US iTunes chart in fifteen years. Destiny's Child got the honor to do it in 2004. They, too, had the biggest music video debut on YouTube.
"Kill This Love," Blackpink's latest music video, is reportedly the fastest music video that got 100 million views on YouTube, The Verge confirmed. In its first 24 hours on the platform, it immediately acquired 56.7 million views, making it the most viewed music video on the site's history. It even successfully beat Ariana Grande's "Thank U, Next" by a narrow with its 55.4 million views in the first day.
Blackpink is also the first all-girl K-pop group that will take the stage of Coachella in its 20-year history. To show its support to the girls, YouTube announced it would be broadcasting their performance live on the big screen at the Time Square in New York City.
The screen spans an entire block and stands eight stories tall. It is even known as "The Beast" because of its size. The 2019 Coachella will take place on April 12 to 14 and April 19 to 21 at Empire Polo Club in Indio, California, per AllKpop.
Blackpink's performance will be on Friday, April 12, and will be broadcast at around 11:50 p.m. ET. After that, they will begin their North American tour.
It is not the first time that Blackpink got a lot of views on YouTube in a short period. The "Ddu-du Ddu-du" music video also became the most viewed music video from a K-pop group with over 700 million views.
As of this writing, "Kill This Love" has over 132 million views. So far, it has yet to become YouTube's most-viewed music video. "Despacito" got 6.1 billion views, while "Shape of You" has 4.1 billion, "See You Again" has 4 billion, "Uptown Funk" has 3.5 billion, Psy's "Gangnam Style" has 3.3 billion, and "Baby Shark" has 2.5 billion views.
Engadget reported the overnight success of Blackpink's "Kill This Love" music video is a perfect fit for YouTube's plan to become a "cornerstone of the music industry." Out of its 30 most-viewed videos, only two are not music clips. The group's success may also be the reason behind TikTok's plan to look for its own K-pop talent.
