BTS may be considered as one of the most successful K-pop groups in history, but Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook struggled in their more unpopular days. The boys debuted in Big Hit Entertainment in June of 2013, and they certainly have come a long way.
BTS’s sonic narrative, much of which focuses on economic inequality, relies heavily on the boy band’s underdog roots as a K-pop group from a small label. Now, Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are raking so much money for the company.
The Hyundai Research Institute (HRI) reported that BigHit Entertainment is valued at over $2 billion thanks to the worldwide success of BTS. “BigHit Entertainment’s corporate value as of 2018 is estimated to be 1.28 trillion won ($1.16 billion) and 2.28 trillion won ($2.07 billion),” it stated.
BigHit has once again been ranked much higher than the original Big 3 K-Pop agencies. SM Entertainment was valued at 1.6 trillion won, JYP at 929.6 billion won, and YG at 580.5 billion won. BigHit Entertainment’s reported sales for 2018 were 214.2 billion won with a net profit of 50.2 billion won, which is six times their growth rate back in 2016.
Over the past few years, BTS has soared past their domestic success in Korea to selling out concerts in the Americas, Europe, and more. Analysts believe BigHit’s value for 2019 will most likely be higher than their current value, meaning the company and their artists are in for another year of renown success.
Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are also enjoying their hard work. With their growing popularity, their bank accounts are growing as well. As a group, BTS’s current earnings are estimated to be at $60 million in 2019, thanks to their music sales, tours, endorsements, and merchandise.
Meanwhile, Marketing spending is usually one of the most expensive and consuming areas of operation for any industry. But BTS does well in selling themselves and doesn’t need that much marketing at all, which means that BigHit Entertainment doesn’t even need to spend any real money on it.
Also, just recently at a Google conference, it was revealed that the group name was also added into the auto-typing database for phones. If Google is even mentioning BTS in their conferences, it’s no wonder why Big Hit is spending amounts that are equivalent to lunch money on marketing for BTS.
