Over a year after its international release, Tencent's "Call of Duty: Mobile" is finally releasing in China. The game has nearly 50 million registered users and was endorsed by the King of Chinese Pop Jay Chou. Analysts predict that the game's launch in the Southeast Asian country will be a massive success.
"Call of Duty: Mobile," which is licensed by Activision Blizzard and developed by Tencent, is now officially available in China on October 20 through a public beta test. The hit shooter mobile title is already a phenomenal success since its global launch on October 1, 2019. Because of China's strict media regulation policies, the game only secured release approval last August 2020, SCMP reported.
Interestingly, the demand for "Call of Duty: Mobile" appears to be huge in China. Ahead of the game's release, the game's official site claimed that it has almost 50 million pre-registered users. Tencent further builds its momentum by tapping the famous singer Jay Chou to endorse the mobile shooter title. Chou is considered the king of Chinese pop and has starred in several hit films, "Now You See Me 2" and "Green Hornet."
In its first year, the popular mobile shooter game saw 50 million downloads in the U.S. alone. A popular "Call of Duty" insider earlier said that the Chinese beta of "Call of Duty: Mobile" will feature a full reload animation. Players in other regions are hoping that the feature would soon become available globally.
Here's the Full Video pic.twitter.com/H6lIimhwRB — Call of Duty Mobile Leaks & News (@CODM_Updates) October 19, 2020
Meanwhile, market intelligence and insights for the global app economy provider Sensor Tower predicted in June that after the release of "Call of Duty: Mobile" in China, it could exceed the success of "PUBG Mobile" and become the biggest mobile title in the world. In fact, Activision's mobile shooter game reached the 250 million download mark faster than "PUBG Mobile."
Daniel Ahmad, a senior analyst at the game consultancy firm Niko Partner, is optimistic that the game's release in China would be massively successful. "Tencent's deep understanding of the Chinese game market paired with its overseas operation of Call of Duty: Mobile for the past year will help the game succeed when it launches in China this year," he noted.
Sensor Tower's Mobile Insights Strategist Craig Chapple expected the success of "Call of Duty: Mobile" in a report released in October. He said that the game would follow the footsteps of "Game For Peace," the local version of "PUBG Mobile." Outside China, "Call of Duty: Mobile generated nearly 270 million downloads as of the beginning of October.
