Meghan Markle has come under fire for what critics describe as an insensitive timing of her new lifestyle brand launch, coinciding with serious health concerns within the British Royal Family. The Duchess of Sussex, who has shifted her career towards lifestyle branding akin to Gwyneth Paltrow, introduced her new venture just as news emerged of King Charles III and Catherine, Princess of Wales battling cancer.

Meghan's former friend, Lizzie Cundy, spoke with GBN's Nana Akua, criticizing the Duchess for her lack of sensitivity during such a turbulent time for the royal family. "It's very insensitive, to be honest," Cundy remarked, reflecting on the Duchess's decision to promote her new Netflix shows and other projects. "Catherine's going through what she's going through and the King is going through his cancer issues too."

The sentiment was echoed by Akua, who expressed astonishment at the Duchess's apparent disregard for public perception, questioning the couple's awareness of their image amidst the ongoing royal health crises.

Despite being away from Britain since Queen Elizabeth II's state funeral in September 2022, Meghan's actions continue to stir significant media attention. A palace insider predicted that her return might spark a media frenzy. However, the ongoing projects spearheaded by Meghan and Prince Harry-ranging from Netflix productions to jam making and gardening shows-have not resonated well with the public, particularly given the current family health crises.

Critics argue that the Duchess's activities reflect a disconnect from the gravity of the situation back in Britain. "They never read the room, do they? They're so into themselves they can't see the wood for the trees," Cundy added, highlighting a persistent lack of awareness from the couple about how their actions may be perceived.

Public relations expert Lynn Carratt suggested that while Meghan is free to pursue her interests outside of the monarchy, greater consideration should be given to the timing of such announcements. "Given Kate's ongoing cancer treatments, it would be wise for Meghan to be sensitive to the timing of her brand launch," Carratt noted, emphasizing the widespread public support for the Princess of Wales.

The backlash has not been limited to the UK, with Americans reportedly growing tired of the Duchess's persona. Cundy described Meghan's brand efforts as "fake and phony," predicting a lackluster response to her new endeavors.

Adding to the chorus of disapproval, another commentator, Levin, criticized Meghan's attitude and her approach to her new global role, suggesting she has alienated both fans and critics alike. "She thinks of herself as globally... she's made a mess," Levin stated.