The charitable organization that King Charles is associated with is undergoing a transformation to make it more appealing to the younger generation, known as the "TikTok generation."
The organization, once known as The Prince's Trust, was established in 1976 by Prince Charles, the monarch at the time. It is considered to be one of the monarch's most significant accomplishments. The organization, on the other hand, has finally been renamed The King's Trust in case he continues to rule. The King desired the rebranding to be "relevant" to younger demographics to remain current with the times.
The new branding was designed by an artist who received personal assistance from the Trust and received his "big break" with a grant from the charity. This occurred after the Privy Council consented to the change in title. 'TikTok friendly' is even the logo he created from scratch.
Among the 1.3 million individuals who have benefited from the Trust's assistance, the artist James Sommerville OBE is reportedly involved. He is in charge of designing the new emblem, which will replace the feathers that were originally used to represent the Prince of Wales. Charles himself came up with the idea for the feathers.
In the new design, there will be a crown-like symbol, and on either side of the crown will be images representing young people and mentors. In an interview with The Telegraph, Somerville stated, "It places young people at the center, just as I was placed." "It [also] needs to show up not just on a business card as in the old days, but also on TikTok."
With the backing of the trust, Sommerville, one of the co-founders of his first design agency, ATTIK, believes that the new logo "refreshes the brand" and acts as a symbol of "hope and togetherness" for the next generation. Sommerville claims that the Trust was instrumental in his own success.
Reportedly, the King is 'delighted' with the branding that will now be displayed for the first time on the Trust's website and social media accounts. The design will also carry the motto "Working for young people," and the King will be included.
The King established the Trust to assist young people between the ages of 11 and 30 in obtaining employment, education, and training opportunities. The Daily Mail stated that Charles' Navy severance pay was used to establish the Trust. One of the most renowned beneficiaries of the Trust is Idris Elba, who established his acting career with a grant from the Trust.
Furthermore, it has expanded its operations outside the United Kingdom's borders, and it is now present in Asia, Africa, the Caribbean, Europe, and the Middle East. Additionally, it has reached out to Canada, the United States of America, New Zealand, and Australia.
Business Times has reached out to King Charles for comments.
