A big number of China's textile makers have been aggressively penetrating the US market through improved marketing, services and innovation, industry sources said.
Since 2015, Chinese companies have been investing around 7 percent of their yearly profits in the field of research and development, Jiang Nan, executive director and general manager of RomRol Outdoor, said.
RomRol Outdoor is a company based in the Jiangsu Province, in China that develops clothing and functional fabric to cater mostly to outdoor brands and collections.
RomRol Outdoor presented a catwalk show, retailers, and fashion designers featuring different types of latest technologies, during the recently held textile and fahion show in New York.
The garment-maker is among many Chinese businesses that puts heavy premium on technology to be able to compete on the global stage.
RomRol Outdoor, Jiang stated, is still many years behind its rivals in countries like Japan and Germany, "but that also means we have a great potential for growth."
Jiang noted that Chinese firms were once focused on the already wide local market, but as it becomes denser and communication with foreign partners becomes ever closer, these companies have become more anxious to compete on a global scale and expand their business overseas.
The China Textile and Apparel Trade Show was held in conjunction with the Apparel Sourcing USA, Home Textiles Sourcing, and the Texworld USA expo, all at the Javits Center earlier this week which brought together over 300 exhibiting brands from 17 regions across the globe.
More than 50 percent of the exhibitors were from China, and they showcased their latest cotton, fabric, knits, embroidery, fur, lace, and other products the elicited positive feedback from customers.
Grit & Zest, a clothing company based in Xiamen, launched a shop in the US in 2012. The company specializes in active, leisure, swim and casual wears, and is one of the early establishments to have opened a branch in the US in order to get in touch and respond to clients' demands more efficiently.
According to Grit & Zest US unit president Mary Chua, with key advantages in labor resources and competitive prices, marketing and selling their brand in the US should not be so difficult nowadays. Starting from 2015, Chua said Grit & Zest has been offering more quality products to their growing number of clients.
An increasing number of Chinese firms are also ramping up efforts to boost their global footprints and show their US fan base that they are capable and have the right connections and resources to be at par with the worlds best. "That is a challenge that we have to face," Xu said.
