Roughly 50 Chinese companies, including telecom giants Huawei and ZTE, will attend the Mobile World Congress 2022 (MWC 2022), which begins on Monday in Barcelona, Spain, with the goal of showcasing cutting-edge technologies and new devices.
Despite rising geopolitical uncertainties, Europe is still seen as a significant market for Chinese technology giants.
According to the MWC's official website, the four-day event will be two to three times larger than in 2021, with registered guests coming from 2,000 companies and 183 nations and regions, with 50% at director level or above. Due to the COVID-19 pandemic, the event was canceled in 2020.
Many of the world's biggest brands in mobile technology will be present this year. Notably, Chinese businesses such as Lenovo, Huawei, ZTE, Oppo, and Xiaomi will have a major presence, bringing a variety of products and cutting-edge technology in an effort to dazzle local consumers, according to the Global Times.
Huawei, which has suffered significant losses in the European market in recent years, will debut a slew of new goods during the event, underlining its intention to remain on the continent. During the event, Honor, formerly Huawei's smartphone subsidiary but now an independent brand, will introduce its new Magic 4 series handsets to European consumers.
In a statement to the Global Times, Oppo said it will show off its new connectivity product, record-breaking mobile technologies, research and development achievements in augmented reality (AR) and 5G, as well as many high-end flagship products during the event.
Lenovo, meanwhile, said that at MWC 2022, it intends to create a more connected and increasingly hybrid world that promotes productivity in the digital era and empowers people to develop intelligently.
For Chinese enterprises, the MWC is still a very important platform for promoting the brand, communicating face-to-face with customers, and demonstrating strength; thus, it can be seen that participation by Chinese enterprises is still very high, and it also demonstrates the importance of the European market to Chinese enterprises.
According to observers, the growing Chinese participation also demonstrated that the US's relentless efforts to target Chinese tech companies had little impact on the industry structure, and cooperation prospects between Chinese and European firms remain strong, particularly in 5G, where China is a leader.
"Although some European countries are obviously affected by politics, there are also many European countries that care more about the development of their own digital economies," Huang Haifeng, a veteran industry analyst, told the Global Times on Sunday.
According to Huang, European telecom operators are focusing on business development and quietly growing digital services such as 5G and cloud.
