OnePlus, a prominent player in the smartphone market, is set to release its latest flagship model, the OnePlus 12, in the United States. Priced at $800, the phone offers competitive features that rival some of the most expensive devices in the market, including the $1,300 Samsung Galaxy S24 and the $1,000 Pixel 8 Pro.
The OnePlus 12 stands out with its robust 5400 mAh battery, ultra-fast charging capabilities, and a high-resolution 120 Hz OLED display. Despite its impressive specifications, the phone does have some limitations, such as its IP65 dust and water resistance rating and the absence of certain storage and color options in the US market.
Simultaneously, OnePlus is also introducing the OnePlus 12R to the US, priced at $500. This model retains many premium features such as a high-refresh-rate OLED display, a Snapdragon 8 Gen 2 processor, and a substantial 5500 mAh battery. However, it compromises on aspects like RAM, storage, and camera quality to maintain its affordability. The 12R's IP64 rating indicates it's splash-proof but not suitable for submersion, and it lacks wireless charging capabilities.
The OnePlus 12 and 12R represent OnePlus's strategy to offer high-quality smartphones across different price points, appealing to a broad range of consumers. With the promise of significant savings compared to other flagship models, the OnePlus 12 and 12R are anticipated to make a considerable impact in the competitive smartphone market.
The OnePlus 12 is set to ship in the US on February 6, while the OnePlus 12R will follow a week later, on February 13. The release of these models marks a significant moment for OnePlus, as the company continues to challenge the dominance of established smartphone brands with its combination of high-end features and competitive pricing.
