Prince Harry and Meghan Markle have found themselves at the center of ongoing public scrutiny and debate, particularly in relation to their interactions with the media and the Royal Family. Amidst this backdrop, experts in the field of public relations have suggested that the Duke and Duchess of Sussex could benefit from a strategic shift in how they engage with both the public and the media to rebuild their brand and mend their public image.
One such voice, Lynn Carratt from Press Box PR, has advised Meghan Markle to move away from "giving explosive interviews about the Royal Family" and instead utilize her platform to showcase a more personal and relatable side of her life. Carratt suggests that a return to social media, particularly platforms like Instagram, could offer the Duchess an opportunity to give the public a glimpse into her "real life" behind the scenes, potentially enhancing her relatability and connection with the audience.
This advice comes at a time when Meghan's popularity in the UK has reportedly hit an all-time low, as indicated by a YouGov report. Carratt's recommendations aim to leverage positive media engagement to shift the narrative surrounding Meghan and, by extension, Prince Harry, as they navigate their post-royal life.
Meghan's recent activities, including her podcast series "Archetypes" produced in collaboration with Lemonada, hint at her continued efforts to use her voice in a manner that resonates with her values and experiences. In one episode, Meghan alluded to her challenges within the Royal Family using a metaphor about growth and resilience, a move described by royal biographer Phil Dampier as a "veiled reference" to her past constraints.
Looking ahead, it's anticipated that Harry and Meghan will increasingly step into the public sphere, attending high-profile events and possibly securing new commercial partnerships. Carratt predicts a diverse array of projects for the couple, ranging from Meghan's potential revival of her animated series "Pearl" to Harry's interest in documentary filmmaking, particularly focusing on Africa, a continent he holds dear.
The Sussexes' journey of rebranding and reintegration into public life is poised to be a multifaceted one, marked by strategic choices in their projects, affiliations, and public engagements. As they continue to forge their path independently of the Royal Family, their actions and initiatives will likely be closely watched and analyzed for insights into their evolving brand and public persona.
