Apple recently launched the iPhone 11 series, which was not really a surprise because of the rumors and leaks making round online before it was even announced. While it is anticipated that there would be a strong demand for Apple's latest flagship phones, the actual demand are unprecedented. According to Bloomberg, there are several factors, which affect this unexpected demand of iPhone 11 from consumers.
Bloomberg reports that the average iPhone users are perceived to purchase a new iPhone device every four years. Additionally, devices purchased in 2014 cannot upgrade their software to iOS 13. Simply put, these iPhone users will not be able to access new features apps and services that iOS 13 upgraded iPhone users enjoy.
Also, iPhone users with older models have their batteries weakened over time, deeming it unreliable. This leaves most consumers with old models no choice but to upgrade their mobile devices. These are just some of the factors Bloomberg claims affect the surge of demand for iPhone 11.
The smartphone industry today is one of the most highly competitive markets with strong contenders vying to get the leadership in the market in terms of sales and customer loyalty. In fact, the iPhone 11 is not the top device to get if you want a smartphone with 5G support and in-display fingerprint scanner. But, the report thinks that the increase in demand for iPhone 11 is partly due to its lower price.
According to the report, the lower starting price of the iPhone 11 is what keeps the customers attached to the Apple ecosystem. Strategically, Apple opts to introduce its latest iPhone base variety at a starting price of $699, which is a very smart move in preventing customers from purchasing Android devices instead. Tim Cook, Apple's chief executive officer, also mentioned that the demand for iPhone 11 is robust and claimed that the latest iPhones are off to a strong start.
Several sites recently reported that the Cupertino-based tech giant has already ramped up orders for the iPhone 11 and iPhone 11 Pro. In fact, most stores in the US, China, Australia, and the UAE have already run out of iPhone 11 Pro stocks. While some Apple suppliers reportedly believe that this could be a momentary surge in demand, other reports continue to remain positive and anticipate that the company will have a healthy sales performance in 2019 because of iPhone 11 series. Apple is also rumored to release the iPhone SE 2 in the first quarter of 2020 at a price point of $399 running on the same A13 bionic mobile platform that the iPhone 11 has.
