The 2019 China-Malaysia Belt and Road Shaanxi Trade Expo officially kicked off on Monday, giving visitors from both countries a glimpse of the different products and services offered by Malaysian and Chinese businesses. Apart from mainly showcasing the various offerings of China's Shaanxi province, the expo is also aimed at bolstering cooperation between both countries.

The three-day trade expo, which will last until November 27, was designed as a platform for businesses and entrepreneurs from Shaanxi province to find new opportunities with their Malaysian counterparts. Through the various exhibits and events, organizers are aiming to foster idea exchanges and interactions between both sides, which may eventually lead to new partnerships, deals, and projects.

A total of 92 booths were set up for this year's trade expo. The booths feature a number of products and services from both countries including those from varied industries such as agricultural, electronics, and information technology. Visitors during the event can visit booths to check out the different products and services, but most importantly, visitors will get to exchange valuable business contacts to hopefully, form new business relationships.

At the same time and venue as the China-Malaysia Belt and Road Shaanxi Trade Expo, Malaysian organizers are holding the 2019 Malaysia Private Label Expo (MaPLE 2019). The separate event will mainly be promoting private label offerings from Malaysia, with over 228 booths showcasing various products including custom manufacturing goods and manufacturing services.

The MaPLE event is mainly aimed at bulk purchasers, chain store operators, cooperative clients, and product manufacturers. However, organizers are expecting a wide range of trade visitors at this year's event, including consumer buyers and retail operators.

According to the deputy chief executive officer of the Malaysia External Trade Development Corporation (MATRADE), Mohd Mustafa Abdul Aziz, these types of events are increasingly becoming very imports for Malaysian businesses. The expos apparently serve to help Malaysian businesses navigate China's consumer landscape.

Through the interactions that happen within the trade expos, Malaysian businesses can more easily identify opportunities in the Chinese market. This also works both ways, as Chinese businesses can also use the event to identify opportunities in the Malaysian market.

 China's ambassador to Malaysia, Bai Tian, stated that the two trade expos should extend the interactions that were done at the recently held China International Import Expo (CIIE). Bai explained that these events have proven to be very effective in strengthening the bonds of the business communities from both sides and improving overall economic relations between both countries.