Meghan Markle is in a bit of a jam. The application that she submitted for her lifestyle brand, American Riviera Orchard, was rejected by the United States Patent and Trademark Office.
It was revealed to the duchess, who was 43 years old, that there was a disparity between the drawing and the description of the letter "O" in the brand's logo, but they offered a straightforward solution to the problem. The name alone causes the most of the problems.
Businesses are not permitted to register geographical locations as trademarks, such as the American Riviera, which is a moniker for the home base of Meghan and Prince Harry, which is located in Montecito, California.
According to the Life & Style Magazine, "the setbacks have put Meghan in an embarrassing spot, while also putting everyone else on her team in the same position." This is, to put it mildly, extremely frustrating. In the event that things go from bad to worse, Meghan will be forced to change the name of the American Riviera Orchard, which is unfortunate because she had a lot of affection for the name.
According to recent reports, Meghan is mulling over the possibility of changing the name of her forthcoming lifestyle business, American Riviera Orchard, after the submission of its trademark application was denied.
Despite the fact that the United States Patent and Trademark Office (USPTO) has warned that businesses are not permitted to trademark geographical areas, the team working for the Duchess of Sussex has had a difficult time getting her new brand approved.
According to a source who spoke to the Express UK, the new rejection has caused the team of the former "Suits" actress to be in a "spin."
In addition, many who are close to the mother of two have stated that the situation is hauntingly similar to the time when Kim Kardashian encountered problems with her shapewear line when it was first introduced in 2019.
The reality queen, who is 43 years old and worth a billion dollars, was ultimately compelled to alter the name of her brand from Kimono to Skims when it was accused of engaging in cultural appropriation.
In reference to Meghan's situation, a source told the site that the team is currently considering backups just in case something goes wrong.
Despite the fact that they have been put through a bit of a last-minute spin, they are not very concerned about the situation because they are aware that Kim also changed the name of her brand after it was launched, and it still did phenomenally well.
"It will be a rather costly measure if they have to change the name at this late stage due to all of the branding, but it won't be the end of the world," the tattler said.
The moniker that Markle prefers to use for her brand is a charming tribute to Santa Barbara, California, the city in which she lives with her husband, Prince Harry, and their two children.
It was said on Saturday by the United States Patent and Trademark Office (USPTO) that the addition of the word "orchard" "does not diminish the primarily geographical descriptiveness of the applied for mark."
The team representing Meghan deems the opposition to be "routine and expected" when they are seeking for trademarks. The New York Post has been informed that it anticipates a response in due course.
In March, the exiled royal made public her new business initiative; however, she has not yet disclosed a release date for the product.
The distribution of the firm got off to a "strong start" in April when Meghan sent out jars of strawberry jam to a select number of celebrities. This was done despite the fact that products from her brand are not yet available for purchase.
